By Amy Houston | Reporter

August 3, 2022 | 2 min read

Nike’s Jordan brand has dropped a four-part film series that celebrates Parisian basketball culture.

The ‘Love, Paris’ campaign stars Jordan ambassadors Elias Konaté Dazi and Laura Kechichian in various surreal scenarios. In one spot, a basketball net is placed high on a tower block and Kechichian attempts to make a slam dunk (and fails badly). In another, we see Dazi nursing an injury on the sofa when suddenly his living room is filled with kids playing basketball.

It’s a cinematic approach for the brand with a subtly funny undertone. Contrary to other big sportswear commercials, branding isn’t front and center. With its grainy tones and surreal style, the series is more akin to an indie short film.

Director: Rubberband

Production company: Smuggler

Executive producer: Patrick Milling-Smith, Brian Carmody, Jaclyn Larson

Producer: Luigi Rossi

Director of photography: Pat Golan

1st AD: Jacques Eberhard

Set designer: Lucie Libotte

Stylist: Marika-Ella Ames

Makeup: Fanny Maurer

Hair: Melissa Rouillé

Agency: Frosty

Agency executive producer: Nicola Doring

Creative director: Reggie Dankwa

Phantasm exec: Anthony Bargis

Line producer: Julien Floutard

Editor: Armen Harootun

Color: No 8

Colorist: Alex Gregory

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