Ad of the Day: Nike’s four-part Jordan film series draws inspiration from indie shorts
Nike’s Jordan brand has dropped a four-part film series that celebrates Parisian basketball culture.
The ‘Love, Paris’ campaign stars Jordan ambassadors Elias Konaté Dazi and Laura Kechichian in various surreal scenarios. In one spot, a basketball net is placed high on a tower block and Kechichian attempts to make a slam dunk (and fails badly). In another, we see Dazi nursing an injury on the sofa when suddenly his living room is filled with kids playing basketball.
It’s a cinematic approach for the brand with a subtly funny undertone. Contrary to other big sportswear commercials, branding isn’t front and center. With its grainy tones and surreal style, the series is more akin to an indie short film.
Director: Rubberband
Production company: Smuggler
Executive producer: Patrick Milling-Smith, Brian Carmody, Jaclyn Larson
Producer: Luigi Rossi
Director of photography: Pat Golan
1st AD: Jacques Eberhard
Set designer: Lucie Libotte
Stylist: Marika-Ella Ames
Makeup: Fanny Maurer
Hair: Melissa Rouillé
Agency: Frosty
Agency executive producer: Nicola Doring
Creative director: Reggie Dankwa
Phantasm exec: Anthony Bargis
Line producer: Julien Floutard
Editor: Armen Harootun
Color: No 8
Colorist: Alex Gregory
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