Future of TV Entertainment Marketing: Movies, TV, Music and Gaming Creative Works

Hulu launches experiential pop-up for Only Murders in the Building season finale


By Audrey Kemp, LA Reporter

August 15, 2022 | 3 min read

Fans of the Steve Martin and John Hoffman-created series Only Murders in the Building can experience the show’s mysterious world in person as they anticipate the season two finale on August 23.

part of hulu's gallery modeled after a living room

Hulu’s pop-up, fraught with mystery, is modeled after scenes in the show / Credit: Hulu

Next weekend, fans of Hulu’s Only Murders in the Building can visit an Instagram-worthy pop-up in New York City that’s full of references from the hit series.

The pop-up, created in partnership with event planning company 1540 Productions, is located at The Prince George Ballroom at 15 East 27th Street in New York City and will be open on Friday April 19 from 4pm-10pm and Saturday April 20 from 11am-9pm.

Fans will recognize several key elements from the show in the gallery, including Alice Banks’s ‘Third Arm Gallery,’ as well as the fabled ‘Pickle Diner,’ where the character Bunny spent her last day alive. Much like the show, the space boasts new discoveries around each corner, such as secret passageways and interactive activations including Easter egg hunts, photo booths and the ability to paint on an infamous mural from Mabel’s apartment.

“As we looked ahead to the season two finale of Only Murders in the Building, we knew we wanted to do something that the fans – the Arconiacs – would love,” said Candice Ashton, senior vice-president of publicity, events and talent relations at Hulu. “The show has such a beautiful aesthetic of its own and we thought, ‘What better way to bring that to life than with an art gallery filled with Instagrammable moments pulled from and inspired by the show that viewers could actually experience?’”

the front entrance of the gallery

According to Variety, Only Murders in the Building is expected to win nine statuettes at the Emmys in September, which would snag the record of Emmys won by a comedy series in its first season from Amazon Prime’s The Marvelous Mrs Maisel.

For more, sign up for The Drum’s daily US newsletter here.

Future of TV Entertainment Marketing: Movies, TV, Music and Gaming Creative Works

More from Future of TV

View all


Industry insights

View all
Add your own content +