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By Amy Houston | Reporter

August 2, 2022 | 2 min read

KFC has shown a bride spurn her soon-to-be husband in the ‘It’s Got to be KFC’ campaign developed by Core.

The ad shows the hungry bride shamelessly enjoying her chicken alongside one of her bridesmaids in the belief that a KFC meal is a worthy reason for keeping her groom waiting on their big day.

The campaign is an “important strategic step in the right direction toward building KFC’s relevancy in Ireland,” said Tanya Jumabhoy, brand manager at KFC UK & Ireland.

“We wanted to highlight the sharing occasion that KFC is famous for and give it new meaning for our Irish market. The campaign speaks directly to enjoying the great taste of our food, whenever you want, with zero guilt – and absolutely owning it.”

Launched during Monday evening’s Love Island finale, the campaign will be further amplified with TV, digital video, influencer marketing and social media activations.

Jonny Boyle, client partner at Core, the comms agency that helped deliver the campaign, added: “Humorous sharing scenarios are at the heart of this campaign. We are excited by the potential this campaign has to expand beyond the launch and grow over the next couple of years, delivering further success for our friends at KFC.”

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