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By Amy Houston, Senior Reporter

July 29, 2022 | 2 min read

To celebrate the continued rollout of its summer menu, fast-food chain McDonald’s has released a sun-drenched spot alongside creative agency Leo Burnett London.

‘Sunbathing’ shows a man lounging in what appears to be midday Mediterranean heat – complete with palm tree. It’s all an illusion though, as viewers soon see him opening his front door to a sunny British street, as a delivery driver hands over his McDonald’s order. The ad aims to recreate the feeling of being on holiday and shows that you can sometimes get those much-loved rays at home.

It’s the next phase of the campaign for the brand after the release of ‘Sightseeing’ back in June.

“This year, we’re bringing our customers flavors of the Mediterranean, using exciting ingredients, such as paprika and chorizo, to really dish out those holiday vibes,” said Jo Conlon, marketing manager at McDonald’s UK & I.

“We listened, and McDonald’s Halloumi Fries are making their menu debut! We suspect the new addition will be a firm favorite this summer.”

Running from July to September, the marketing push will be further amplified with five different out-of-home (OOH) billboards. All media planning and buying was handled by OMB.

Mark Elwood, executive creative director at Leo Burnett London, added: “At Leo Burnett we believe in creating populist campaigns, and this is populism at its best. McDonald’s and Leo’s are democratizing the holiday feeling, allowing the UK to get a taste of summer abroad, whether you’re going away or not.”

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Creative Works Brand Strategy McDonald's

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