Peloton taps actor Christopher Meloni for naked workout ad
Peloton has marked National Nude Day with a new spot starring Christopher Meloni.
Showcasing the actor’s, ahem, equipment over its own, the fitness brand is inviting everyone to bare all with a 30-day free app trial to access a variety of fitness regimes from yoga to meditation and cardio.
“Apparently, some people think the way I work out is strange. Honestly, I don’t get it,” Meloni says in the short spot.
“Me? I don’t think using the Peloton app is strange at all. Sure, they’re famous for their amazing equipment, but the app gets me motivated to do lots of different workouts.”
Created by Ryan Reynolds’s Maximum Effort, a voiceover adds: “In the Peloton community users are represented by two separate, yet equally motivated groups: Those who wear pants... and Christopher Meloni.”
The campaign is a product of Peloton’s partnership with MNTN’s Creative-As-A-Subscription service, and follows a pledge to invest in marketing and its app as revenues collapse.