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Future of TV Brand Strategy Love Island

ITV doubles hot IP Love Island with South Africa winter series for 2023

By Taruka Srivastava, Freelance journalist

June 23, 2022 | 3 min read

ITV is doubling down on its most successful property Love Island by announcing a second series coming to ITV2 and ITVX in 2023.

ITV doubles down on Love Island by launching two new series in 2023

ITV has doubled down on Love Island by announcing two new series in 2023

Love Islanders will be heading to South Africa in the new year. Meanwhile, in summer 2023, the dating show returns to Mallorca for another eight-week run.

As per ITV, the current series, airing across ITV2 and ITV Hub, launched to a consolidated 5 million viewers across all devices (including catch-up across TV, mobile, PC and tablet) – up on 2021 by +0.2m, making it the highest launch since 2019.

There was previously a winter series set in South Africa from January to February 2020; however, due to the pandemic that was the only series of the show that year.

Paul Mortimer, director of reality commissioning and controller, ITV2, said: “Love Island has once again proved itself to be the nation’s favorite talking point across the summer, and we’re always blown away by the show’s ongoing impact and talkability among our younger audience. So, rather than just serving up a Summer of Love, we thought we’d make 2023 the Year of Love with two full series of the show.”

Mike Spencer, executive producer at Lifted Entertainment, added: “After eight brilliant series, we are excited to be serving up two helpings of love in 2023 by kicking off in January at a stunning new villa in South Africa. We can look forward to more romances, bromances and everything in-between as we embark on another epic year of love.”

Future of TV Brand Strategy Love Island

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