LTA ad encourages inculsive tennis expression
The Lawn Tennis Association (LTA) has rolled out the #YourCourtYourRules campaign to encourage more people to book tennis courts and play the way they like.
The 360° integrated campaign, which is part of LTA’s ‘Play Your Way’ initiative, shows people of all ages playing tennis however they like. For example, instead of doubles, there are five on one side, and instead of playing by the rules of out and in, they just want to continue the rally. The film is directed by Joe Wilson, Bullion Productions produced the film and production unit Whisper Films handled the additional campaign content.
The campaign has been conceptualized and executed by The&Partnership, and will run across out-of-home (OOH) featuring flyposter takeovers and geo-targeted digital out-of-home (DOOH), driving people to their local courts.
Richard Daish, marketing and commercial director, LTA, said: “This year’s grassroots participation campaign has been strategically designed to encourage male and female audiences to pick up a racket and play tennis ... that can be played on your terms, on your court with your rules.
“We continue to make tennis more relevant, more accessible, more welcoming and more enjoyable and it really doesn’t matter how good you are ... wherever you play ... play your way.”