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McDonald’s Malaysia celebrates 40th anniversary with French Fries crosswalk

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By Amy Houston | Reporter

April 11, 2022 | 3 min read

McDonald’s Malaysia, alongside creative agency partner Leo Burnett Malaysia, has hand-painted fries on to a walkway that leads locals straight to its flagship restaurant.

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The crosswalk celebrates the Bukit Bintang store / McDonald's Malaysia/ Leo Burnett Malaysia

Located at the Golden Triangle in Bukit Bintang, the larger-than-life activation uses the golden stripes of the famous snack to grab hungry residents’ attention, while also helping to help solidify Kuala Lumpur as a must-visit tourist attraction.

The concept, official approval and roll-out of the ‘fries’ crosswalk took seven months to complete and is a celebration of the Bukit Bintang store – Malaysia’s first-ever McDonald’s, which opened 40 years ago.

The eye-catching gold and red graphics have been a hit with social media users and pedestrians alike.

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McDonald's: Fries Crosswalk by McDonald's Malaysia

By McDonald's

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