McDonald’s Malaysia celebrates 40th anniversary with French Fries crosswalk
McDonald’s Malaysia, alongside creative agency partner Leo Burnett Malaysia, has hand-painted fries on to a walkway that leads locals straight to its flagship restaurant.
The crosswalk celebrates the Bukit Bintang store / McDonald's Malaysia/ Leo Burnett Malaysia
Located at the Golden Triangle in Bukit Bintang, the larger-than-life activation uses the golden stripes of the famous snack to grab hungry residents’ attention, while also helping to help solidify Kuala Lumpur as a must-visit tourist attraction.
McDonald's 'Fries' Crosswalk line at Bukit Bintang pic.twitter.com/hdyR5p47AU— Nadia Johari (@nadiasamjohari) March 18, 2022
The concept, official approval and roll-out of the ‘fries’ crosswalk took seven months to complete and is a celebration of the Bukit Bintang store – Malaysia’s first-ever McDonald’s, which opened 40 years ago.
The eye-catching gold and red graphics have been a hit with social media users and pedestrians alike.