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By Amy Houston, Senior Reporter

March 1, 2022 | 2 min read

What do McDonald’s and impressionist painters Edouard Manet and Pierre-Auguste Renoir have in common? Well, in a way, they both represent classic and iconic imagery of their time.

Playing on this idea, DDB Athens has created ‘Meant To Be Classic’ – a fun campaign using the recognizable works of art as an advertising canvas for the fast-food chain in Greece.

Within the intricate paintings, the agency has inserted the bold golden arches while humorously showing the protagonists interacting with the takeaway food.

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In one piece, we can see a young couple sharing a McDonald’s beverage; in another, two women enjoy a beach day with their bag of treats; and finally, a young lady is standing at a black-tie event where chicken nuggets are on the menu.

Gerasimos Chatzis worked on the eye-catching campaign illustrations alongside Costas Vanis and Eirini Tzioti, who coordinated on the overall art direction.

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Both Manet and Renoir are celebrated for drawing inspiration from modern life in their artwork during the late 19th century, using the hustle and bustle of Parisian leisure as a source of inspiration.

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McDonald's: Meant To Be Classic by DDB Athens

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