CapitaLand partners with ShopBack and launches subscription service for retailers
Singapore-based CapitaLand has formed a partnership with cashback app ShopBack that will see CapitaLand bring retail tenants at its malls on to the e-commerce rewards platform, helping them drive up in-store spending.
Retailers who sign up for the service will be able to run marketing campaigns and promotions through CapitaLand’s rewards app / CapitaLand
Tenants will also be able to access ShopBack’s customer database and be part of both parties’ omnichannel marketing campaigns.
ShopBack users will be able to earn instant CapitaStar rewards when they shop at CapitaLand properties, on top of existing ShopBack cashback rewards.
As well as the partnership with ShopBack, CapitaLand has also launched CapitaStar For Business, a paid subscription service to address the needs of retailers seeking digital tools to reach consumers.
Retailers that sign up for the service will be able to run marketing campaigns and promotions through CapitaLand’s rewards app, CapitaStar.
“With Covid-19 accelerating the popularity of digital channels among consumers, we recognize the importance of enhancing our digital touchpoints to increase the attractiveness of CapitaLand’s retail operating platform,” said Chris Chong, chief executive officer for retail and workspace in Singapore & Malaysia at CapitaLand. “Building on the strong foundation of the CapitaStar ecosystem in driving tenant sales and increasing customer stickiness, we are bringing in new partners and adding more digital services to create sustainable value for our retail partners in an omnichannel environment.
“We are excited about the potential of CapitaStar for Business and the CapitaStar-ShopBack strategic partnership in improving CapitaStar’s reach and data analytics to drive better customer outcomes. We will continue to explore new ways of harnessing the digital capabilities of CapitaStar to provide value-adding experiences for both consumers and tenants.”