Award Winning Stories: how the British Red Cross combated vaccine misinformation
Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.
The British Red Cross won at The Drum Awards for Social Purpose in the Best Social Media Campaign category for its work on ‘Vaccine conversations: tackling vaccine hesitancy.’
In just eight weeks, this content received over 1.6m impressions, 2,000 shares and nearly 1m video views on TikTok alone.
You can hear the full story from the British Red Cross’s social media manager Nana Crawford and social media officer Alice Buckle above and on our YouTube channel.
And don’t forget to enter The Drum Awards for Marketing before March 23.
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