Google continues Australian Football League partnership with Dementia Australia spot

Google has launched a campaign with Dementia Australia to raise awareness and increase understanding about dementia and the impact of dementia in communities.

Dementia is one of the biggest health and social challenges facing Australia and the world. It is estimated that there are up to 487,500 Australians living with dementia in 2022, and around 1.6 million people involved in their care.

The campaign, called ‘Helping you help them’ and created by 72andSunny, tells the story of a woman and her grandmother reconnecting through their love of the Australia Football League, using Google products.

It wants to show that Aussie rules football is more than just a game and is an intrinsic part of the Australian way of life, permeating different generations of families across the country.

“Community and connection are more important to Australians than ever. With this year’s spot we wanted to share how our products such as Search and Maps can help people in their daily lives, including when times are difficult,” said Zoe Hayes, head of marketing, consumer apps and platforms for Australia at Google.

“We’re grateful for our longstanding partnership with the AFL and 72andSunny, which allows us to tell emotive stories like this and the much-loved ‘Father Daughter’ spot from last year.”

The campaign is a follow-up to last year’s story of how an immigrant father and daughter discovered the sport.

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