Atom Bank emphasizes marketing with Creature appointment
Mobile-only Atom Bank has appointed indie ad agency Creature to lead its major marketing push as the company gears up to become publicly listed.
Creature, which previously worked on ClearScore’s brand repositioning, will be responsible for developing Atom’s brand platform. The deal comes after Atom Bank raised £75m in funding and the business made its first quarterly profit in 2021.
Appointed without a pitch, Creature is now Atom Bank’s strategic and advertising agency helping to bring the company its first year of full profit in 2023. “Creature is the agency to help us do this,” said Leigh Peacock-Goodwin, head of marketing and PR at Atom.
Atom Bank has appointed Creature as its ad and strategic agency
“They’re a bright, talented and tenacious bunch whose values are really closely aligned to our own, coupled with a great track record of helping brands develop a distinct voice that cuts through in the market,” Peacock-Goodwin added.
Dan Cullen-Shute, Creature’s chief executive officer, said Atom was at the forefront of changing the financial world, attempting to make banking faster, easier and better value.
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Launched in the UK in 2014, Atom offers savings accounts, business loans and mortgages. Its business model is to keep its running costs down to give customers a better-value rate.
Atom was also one of the first major UK companies to introduce the four-day working week. Creature will be expected to communicate Atom Bank’s employee- and customer-focused brand ethos.
“2021 was a hugely successful year for the brand. We’ve achieved a number of important financial milestones including operating break-even,” said Edward Twiddy, chief customer officer at Atom. “We’re now working towards the next big moments in Atom’s history.”
Atom is operating in a crowded app-only banking environment competing against the likes of Revolut and Monzo, where branding is becoming increasingly important to bank disruptors.