Creativity Creative Works

Scotch whisky brand Monkey Shoulder looks to make dead-end jobs more interesting


By Shawn Lim | Reporter, Asia Pacific

March 11, 2022 | 3 min read

Monkey Shoulder has launched a campaign to help working adults in Singapore find joy in their careers.

This comes after many Singapore workers reported feeling overworked and exhausted, with a recent study by Microsoft finding that most are keen to change their jobs.

The campaign, called ‘Don’t let the grind get you down,’ uses the concept of game night where participants are put through workplace simulations while drinking Monkey Shoulder.

Monkey Shoulder

The campaign uses the concept of game night where participants are put through workplace simulations / Monkey Shoulder


These games, known as ‘Dead-end job simulator,’ are called ‘Don’t let the interview stress get you down,’ ‘Don’t let the corporate jargon get you down,’ ‘Don’t let the OT get you down’ and ‘Don’t let the outdated headshot get you down.’

“We are excited to be opening the ‘Dead-end job simulator’ in Singapore. At Monkey Shoulder, we believe that climbing the corporate ladder shouldn’t mean clinging on for dear life. We get that joining ‘the great resignation’ isn’t an option for everyone stuck in a rut, so we set out to build an experience that turns the dull and the dreary on its head,” said Samuel Ng, regional brand ambassador for Monkey Shoulder.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

“From learning how to win over the boss to unpacking corporate jargon, and upgrading your headshot all while sipping on some yummy Monkey Shoulder cocktails – the ‘Dead-end job simulator’ promises some serious fun to unwind and refresh those tired, overworked minds.”

Don’t let the grind get you down by Monkey Shoulder

Overall Rating 5/5

Vote now
Creativity Creative Works

More from Creativity

View all


Industry insights

View all
Add your own content +