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The Drum Network Podcast: the golden age of growth marketing

By Chris Sutcliffe | Senior reporter

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The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

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March 3, 2022 | 2 min read

In this episode of The Drum Network Podcast we hear from a panel of experts about whether we have entered the golden age of growth marketing. From the definitional - how does growth marketing differ from performance marketing - to the existential, we ask which brands can benefit the most from this growth oriented approach.

Senior reporter for tech at The Drum Chris Sutcliffe is joined by four fantastic guests to discuss everything growth marketing:

• Farhad Koodoruth, CEO, Threepipe Reply

• Heather Barnett, head of marketing, The Marketing Practice

• Chris Jones, managing director, Space & Time

• Tom Davies, senior designer, Frog Design

Subscribe to The Drum Network Podcast on Spotify, iTunes, or your favourite podcast app.

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You hear a lot about brand story telling these days. That’s lovely. We aren’t just here to help entertain but also to encourage people to put their hands in their pockets too. Media fragmentation has created greater complexity but also more sales and marketing opportunities. Our specialists across data, search, media, PR, creative and technology are here to help. Whether you are a start up or a global brand trying to make sense of it all. We can deliver the integrated and agile solutions that will give you a commercial edge.

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