Digital Transformation Adtech Brand Purpose

Being customer centric and truly knowing your customer depends on a well-formed identity strategy

By Dot Stafylarakis | -



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February 22, 2022 | 5 min read

There is little doubt that the big business battle now being waged is for customer experience. The winners will be those that can make every customer moment really matter, by connecting experiences for their customers across their entire ecosystem.

You can’t deliver connected and personal experiences for your customers without the ability to confidently connect their many moments, which a well-formed identity foundation will provide.

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Your customers are the lifeblood of your business, their needs and wants impact every aspect of your business

“Your customers are the lifeblood of your business – their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service,” said renowned entrepreneur and marketing guru John Rampton.

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Download this white paper below to discover:

  • The fundamentals of identity

  • Benefits of mastering customer identity

  • Risks from not having an identity strategy

  • The way forward to develop an identity strategy

For more thought leadership, visit our website: Merkle EMEA - Truth in Data. Proof in Performance (

Digital Transformation Adtech Brand Purpose

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Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

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