Vodafone is courting tennis fans after being named Official Connectivity Partner of Wimbledon by the All England Lawn Tennis & Croquet Club (AELTC).
The telecoms group is making as much racket as possible by harnessing its 5G expertise to develop custom experiences, as well as throwing its financial muscle behind a new competition for grassroots players.
The partnership will also see Vodafone partner with British tennis aces Tim Henman and Laura Robson to help inspire a new generation of players to hit the court.
Harnessing the latest technology to make good on these aims, Vodafone will embrace augmented reality (AR) and virtual reality (VR), 360° videos, haptic feedback and the internet of things (IoT) to transport the public from the Grandstand to Centre Court.
Max Taylor, Vodafone consumer director, said: “There is a huge buzz around British tennis and Wimbledon is set once again to be a high point of the summer. We want to build on this momentum long-term by helping people get involved in the sport.
“This is a fantastic opportunity for us to use our connectivity to deliver a world-class experience for fans both on and off the court.”
Gus Henderson, commercial director of the AELTC, said: “We are looking forward to seeing how Vodafone will create unique experiences to bring our fans even closer to the action at Wimbledon this summer. It is also very exciting to have a partner who shares our aim of promoting tennis to an even wider audience.”
Vodafone has long embraced sport as a means to speak directly to consumers, partnering with the Indian Premier League to reach cricket fans.