Agency: Vodafone
Client: Vodafone
Date: Jan 2022
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Vodafone is courting tennis fans after being named Official Connectivity Partner of Wimbledon by the All England Lawn Tennis & Croquet Club (AELTC).

The telecoms group is making as much racket as possible by harnessing its 5G expertise to develop custom experiences, as well as throwing its financial muscle behind a new competition for grassroots players.

The partnership will also see Vodafone partner with British tennis aces Tim Henman and Laura Robson to help inspire a new generation of players to hit the court.

Harnessing the latest technology to make good on these aims, Vodafone will embrace augmented reality (AR) and virtual reality (VR), 360° videos, haptic feedback and the internet of things (IoT) to transport the public from the Grandstand to Centre Court.