Dutch digital network Dept acquires US data software company Raybeam

European digital network Dept has added another business to its agency roster, with the acquisition of US data science firm Raybeam.

Consultancy Palazzo advised Raybeam during the transaction.

Why has Dept invested in Raybeam?

  • Raybeam specializes in building proprietary software and platforms for search engine optimization (SEO) and data warehousing, and offers both off-the-shelf products and bespoke solutions.

  • Being able to monitor the data associated with SEO and other marketing channels is essential to most modern businesses. Increasing its capabilities in this area will help Dept offer a deeper service to clients.

  • DS Anderson Song, co-founder at Raybeam, said: “Data has always been a powerful tool for businesses, but now it’s simply an indispensable one. We believe in helping clients use data to their advantage in a sustainable, practical and ethical way, and Dept shares this same belief. We’re excited to bring our domain expertise and first-rate engineering team to Dept to expand into new markets around the world and to help even more companies solve complex data challenges.”

  • Raybeam will bed in with Dept’s other US footholds, namely Rocket Insights and Devetry.

Why now?