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Media.Monks announces merger with California data company 4 Mile Analytics


By Sam Bradley | Senior Reporter

January 12, 2022 | 4 min read

S4 Capital, the parent company of Media.Monks, has announced the acquisition of another digital and data business, 4 Mile Analytics.

martin sorrell

Sir Martin Sorrell’s S4 Capital has announced a merger between Media.Monks and an American data company

The merger with the American company will boost Media.Monks‘ capabilities in global analytics, data engineering, data governance, software engineering, user experience (UX) design and project and product management.

Why has S4 merged Media.Monks and 4 Mile?

  • 4 Mile Analytics, founded five years ago, specializes in bringing businesses’ data operations up to scratch so they can trade and reach audiences more effectively online. The firm is based in Santa Cruz, California.

  • It offers clients a range of analytics services, including bespoke data visualization tools for mobile apps and websites, deployment of specialist data monitoring software and training and development of IT and data teams. As such, its services mesh with Media.Monks‘ current client offering, which focuses heavily on digital transformation initiatives.

  • Sir Martin Sorrell, S4Capital executive chairman, said: “Understanding and acting on data is at the heart of the S4Capital Content, Digital Media and Technology services offering. Therefore, we are delighted to welcome Nick, Sam and their colleagues at 4 Mile Analytics, as we expand our capabilities and partnerships, in particular with Google and their Looker and Google Cloud platforms.“

  • 4 Mile’s clients, which include Fortune 100 media and tech services firms, will also be folded into the Media.Monks roster.

  • Nick Fogler, 4 Mile Analytics chief executive officer and founder, said: ”We couldn‘t be more excited to join forces with Media.Monks and S4Capital. We see huge opportunities to bring the offerings of the wider group to our clients and provide even more opportunities for our team.”

  • Tyler Pietz, global executive vice-president of data, Media.Monks, said: ”We‘ve seen incredibly strong demand for data analytics and engineering expertise from our clients. Nick and his team at 4 Mile Analytics will bring additional expertise, scale and clients to one of our fastest expanding service areas.”

S4 expects to beat its own revenue goals – again

  • Though its full-year results aren‘t due out until March 18, S4 also released a short trading update alongside the merger news.

  • In a statement, it said that trading for the first 11 months of the financial year was ”in line with market expectations” and that it was set to achieve like-for-like revenue increases ahead of previous company guidance, which predicted a 40% increase.

  • Operating EBITDA margins improved ”significantly” in the second half of the financial year. S4‘s monthly net debt sits between £10m and £30m, it said.

  • Sorrell commented: ”We are excited about the growth opportunity ahead of us in 2022 and beyond, all incorporated into our fourth three-year plan for 2022-24. Our budgets are set at 25% like-for-like gross profit/net revenue growth in line with that three-year plan, which seeks to double the size of the company organically and targets an improvement in the operational EBITDA margin back towards previous levels.”

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