Marco Pierre White fronts Stella PSA reminding drinkers to mind their manners
Marco Pierre White drops f-bombs for Stella Artois to encourage drinkers to mind their ps and qs
In tribute to hard-pressed hospitality workers during the Christmas party season, the drink brand has rebadged itself ’Stella Please’ in an effort to encourage drinkers to be more considerate.
The public service announcement offers customers £1 off their pint for simply saying ‘please‘ when ordering a Stella at select venues. For each pint ordered over the month, Stella Artois will also make a donation to Hospitality Action to provide more tangible support for those on the frontline of the service economy.
Fronting the campaign with a flurry of expletives carefully drowned out by the pouring of a pint, Pierre White swears like a trooper to put rude customers in their place and demonstrate that it does pay to have good manners.
The messaging is born out of research commissioned by Stella from YouGov indicating that 41% of hospitality workers fear that customers will be ruder this Christmas, with 40% reporting a deterioration in manners since lockdown restrictions were lifted.
Pierre White said: “Over the years I have witnessed my team be on the receiving end of rude and unnecessary behavior from customers. And today, in the lead up to a very busy Christmas period, I would like to proudly stand alongside the hospitality industry and do my bit and say ‘please be polite’.“
Tim Ovadia, global vice-president of Stella Artois, said: “We wanted to raise awareness of the pressures hospitality workers may face this season and our research shows how small acts of kindness from the public really can go a long way for them. This is an industry that is very dear to us and our ’Stella Please’ campaign further builds on the initiatives we have run over the past year to best support hospitality staff whatever the challenges being faced.”
Devised in collaboration with Mother, the rebrand delivers a considerate twist to the familiar red logo, with ’Stella Please’ branding incorporated across a range of bar items including mats, taps and t-shirts.
In recent years, Stella Artois has sought to embody social purpose in its messaging, including an appeal for people to be more neighborly over the holiday season.
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