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What will agile tech businesses look like in 2022?


By Chris Sutcliffe, Senior reporter

December 3, 2021 | 2 min read

In this episode of The Drum Network Podcast, our own Olivia Atkins talks to two experts about what it means to be an agile marketing business.
Agility has become something of a meaningless term for businesses, used to mean whatever that particular business wants to say about itself. But beyond the buzzword there are real implications for how a business organizes itself to allow for fast and flexible working practices.
Andy Peddar, CEO and co-founder of Deazy, and Simon Penson, partner at Haatch, discuss their own experimentation with making businesses agile, and what it means to be adaptable in an industry that faces frequent upheaval.


In this podcast two experts tell us what agile marketing looks like at their own businesses

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