Toys retail giant Toys R Us has joined forces with online payments platform Adyen in Hong Kong as it continues its digital transformation journey.
The toy retailer has been optimizing its existing e-commerce service as part of its broader strategy to adapt to how customers are shopping today as they expect to be able to buy across platforms and pay in their local currency and preferred payment method.
It has tasked Adyen to integrate smoothly with its new and existing systems to have a better overview of payments data and the ability to offer shoppers local payment methods. These include AlipayHK and WeChat Pay HK in Hong Kong, and GrabPay MY in Malaysia.
With the partnership, Toys R Us can now quickly bring new markets online, and add new local payment methods as they become available with a centralized customer relationship management (CRM) solution that gives Toys R Us insights for business and marketing plans.
“Toys R Us stores are known across the Asia region as the destination for the best range of toys, which fuel a child’s imagination and which parents trust, but we know that shoppers today also want the same convenient and enjoyable experience shopping at Toys R Us online,” said Tim Halaska, regional general manager of digital strategy at Toys R Us Asia.
“Partnering with Adyen enables us to focus on growing our online footprint to reach even more customers and recreating that seamless Toys R Us shopping experience online.”