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By The Drum Team | Staff Writer

November 4, 2021 | 2 min read

The 2021 winners of The Drum Awards for Content have now been revealed – and if you missed the live show you can catch up on-demand right here.

The winners’ ceremony was broadcast live from The Drum Labs in London on Thursday November 4. You can watch the replay above and see the winners in full on the awards website. And if you’d like to read more about the strategies behind the winning work, have a look at our Awards Case Studies hub.

Branded content and native advertising have become commonplace, but what does good look like? When does an article or image turn into an effective media strategy? The Drum Awards for Content celebrates the work that cuts through in the branded content space.

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This year’s awards were presided over by a stellar jury that included the Financial Times’ Gemma Hitchens, Wunderman Thompson’s Angela R Barber, Vinti Bhatnagar at Adidas, Channel 4’s Janine Smith and National Geographic’s Richard Philips.

Hitchens and Barber, the UK and US chairs of the judging panel, recently caught up with The Drum’s media editor John McCarthy to talk about the increased importance of social media in lockdown and the moments that shaped the last year. You can watch that full interview here.

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