The Drum Awards for the Digital Industries: 2021 shortlist revealed

Each year, the work is judged by senior figures from international brands, global consultancies and fast-growing independent agencies. In 2021, the jury represents companies and organizations including Unilever, The Lycra Company, TSB, Boots UK, Ketchum, Getty Images and the US Chamber of Commerce.

The full list of nominees is below, and more information about each shortlisted entry can be found on the website. The results will be announced on Thursday October 14. Sign up here to be kept up to date about the award ceremony.

Agency of the Year

• Essence

• Future Platforms

• Graphite Digital

• Gravity Global for Gravity Global

• New Engen, Inc

• Rise at Seven

• Zulu Alpha Kilo

Automotive and Transport

• Cramer-Krasselt for ITW Global Brands – Black Magic Car Care Products

• Fathom & Click Engage for @ClickDealerLTD

• Future Platforms for FirstGroup

• VMLY&R Commerce North America for John Deere/RDO Equipment Co

• VMLY&R Commerce UK for Carverter

• Zulu Alpha Kilo for Pfaff Harley-Davidson

B2B Sector

• Gravity Global for Embraer

• LadBible Group

• Peninsula

• Rizzello Creative for Schroders

• Stein IAS for Trelleborg SmartPort

• Tom&Co for Topps Tiles Trade

• True for Mondi

Best Digital Brand Experience

• Geometry Ogilvy Japan for Au by KDDI, Future Design Shibuya

• Reface for Sony Music Entertainment

• TikTok Japan

• Twitch for Pringles

• Zulu Alpha Kilo for SingleCut Beersmiths

• Zulu Alpha Kilo for Harry Rosen

Best Digital Media Strategy

• Arçelik

• Critical Mass for AT&T

• Hallam for The University of Nottingham

• RT

• WATConsult

• Zulu Alpha Kilo for HomeEquity Bank/Royal Canadian Legion

Best Digital Transformation

• Omobono for Clinigen

• Rawnet for Hornby Hobbies

• Reading Room for UK Coaching

• Spark Foundry & McCormick for McCormick EMEA

• Varelotteriet (The Danish Lottery), Mapp and Ambition

Best In-house/Self Promotion

• Great State

• Multivitamin Group

• TikTok Japan

Best Integrated Marketing Campaign

• Carat for General Motors

• Hey Honey for Crocs Europe

• Redwood BBDO for Google

• The Think Tank for Asendia

• TikTok Japan

Best Responsible Digital Engagement with Kids

• Glue Production for Gillette UK

• OK Play

• True for UK Sport

• Zulu Alpha Kilo for HomeEquity Bank/Royal Canadian Legion

Best Tech Platform

• Anzu

• CreatorIQ

• Genero

• Hubilo

• InfoSum

• WeTransfer

Best use of Pinterest

• Collective Measures for The Tile Shop

• Enfection (Pvt) Ltd for Royal Ceramics Lanka PLC

• MGOMD for John Lewis & Partners

• The7stars for Ryvita

• TheSoul Publishing

Best Website Design

• Cramer-Krasselt for Mercury Marine

• DDB Russia for Kaspersky

• Parkhouse for Edinburgh College of Art

• Run For The Hills for miscellany.london

• Strafe Creative for Adventure Base

• The Macallan and Create for The Macallan

• UNRVLD for Leeds Beckett University

Best Response to Change

• DDB Russia for Kaspersky

• Geometry Ogilvy Japan for au by KDDI, Future Design Shibuya

• Gravity Global for Embraer

• Reaktor BV for Adidas

• Redwood BBDO for Google

• VMLY&R Commerce Encompass for Surf Excel (Unilever)

• WATConsult

Consumer Products or Services

• Impero for Estée Lauder Companies

• Twitch for Pringles

• VMLY&R Commerce Mexico & VMLY&R Commerce North America for Elena’s Helados

Creative/Digital Team of the Year

• Gravity Global

• HireInfluence

• Holition

• RT Creative Lab

• Tangerine Communications

Diversity & Inclusion Company of the Year

• Incubeta for The Perfume Shop and Marks & Spencer

• Momentum Worldwide

• Stein IAS

• Tinuiti

• VMLY&R Commerce UK

Finance & Professional Services

• McCann Central for Barclays UK

• Omobono for Accenture

• OneFifty Consultancy for Sage UK

• Rizzello Creative for Schroders

• Zulu Alpha Kilo for HomeEquity Bank

Healthcare and Pharma

• AnalogFolk for Bayer, Canesten

• Conjure for NHS – Royal Free London NHS Foundation Trust

• Graphite Digital for VHI Healthcare

• Gravity Global & Kaizo for Aetna International

• Omobono for Clinigen

Most Effective Use of Affiliate Marketing

• Awin for TalkTalk

• Giftcloud for Vodafone, USwitch and Awin

• Partnerize & Navigate Digital for Pizza Hut Delivery

• Partnerize & The Specialist Works for OVO Energy

• THG Ingenuity for No7 US

• Twentysix for Deckers Brands

Most Effective Use of AI/Machine Learning

• CatapultX for WatchMojo

• Moloco for GS Shop

• Precise TV for Elvie

• Quantcast for Adina Hotels

• StackAdapt for Eko

• Tripadvisor for The Department of Culture and Tourism – Abu Dhabi

Most Effective Use of Branded Content

• AKQA for Nike

• Essence for EE

• Gravity Global for Embraer

• RT Creative Lab for RT

• Twitch for Pringles

• Zulu Alpha Kilo for HomeEquity Bank

Most Effective Use of Data

• 4Sales

• Ambition for EG

• Ambition for Amnesty International Denmark

• Cramer-Krasselt for ITW Global Brands (Rain-X Wiper Blades)

• m/SIX

• MiQ and Havas Media Group for Starbucks

Most Effective Use of Mobile

• Picnic and Total Media for BritBox

• Zulu Alpha Kilo for SingleCut Beersmiths

Most Effective Use of Organic Search

• Accord Marketing for Dayinsure

• Greenlight for Dixons Carphone

• Journey Further for 247 Blinds

• Novos for Bloom & Wild

• Rise at Seven for ParkdeanResorts

• Yard for Ringcentral

Most Effective Use of Paid Search

• Essence BT

• Formula Media for The Prince’s Trust

• Gravity Global for Snap

• iProspect for Vans

Most Effective Use of Social Media

• LadBible Group for PlayStation

• Ogilvy for Mattel

• Tangerine Communications for Specsavers

• VCCP for Cadbury

• VMLY&R Commerce for World Woman Foundation

Most Effective Use of Video

• AKQA for Nike

• Arçelik

• Enviral for Ecologi

• RT Creative Lab for RT

• VMLY&R Commerce for World Woman Foundation

• WATConsult

Most Effective Use of VR and AR

• Fictioneers Ltd

• Geometry Ogilvy Japan for Au by KDDI, Future Design Shibuya

• Impero for Estée Lauder Companies

• One Shot Immersive & Foolproof

• RT Creative Lab for RT

• VMLY&R Commerce North America for Trident/Mondelez

Most Effective Viral Campaign

• Reddit

• WATConsult

Music and Entertainment

• Anzu for Vodafone

• Cubaka for Play Ojo

• Roast for CCUK

• TikTok Japan

• UNIT9 and Edelman Deportivo

• Wilderness Agency for Now

News/Media/Publishing

• RT Creative Lab – The Endless Letter on Instagram Stories

• RT Creative Lab – #VictoryPages: Social Media History

Not-for-Profit/Charity

• Ambition for Amnesty International Denmark

• Facebook UK for The Trussell Trust

• Formula Media for The Prince’s Trust

• Ilk Agency for Aardman on behalf of the Arts and Humanities Research Council (AHRC)

• Parkhouse for St Mungo’s

• The Kite Factory for WaterAid

• VMLY&R Commerce for World Woman Foundation

Paid Media Campaign

• Craft Media London for The Body Shop

• Infectious Media and Weber Shandwick for HSBC UK

• Receptional for Nutanix

• TikTok Japan

Public Sector

• Great State for Royal Navy

• The Moscow Department of Information Technologies (DIT), Department of Housing, Utilities and Amenities of Moscow

• VMLY&R Commerce for World Woman Foundation

Recruitment

• Crunch Digital Media for Police Now

• Great State for Royal Navy

• Studio 24 for HS2

• WATconsult for Panasonic

• Hyperlocology for Jinya Ramen Bar

Retail

• Zone for Stannah

• Tom&Co for Oliver Bonas

• VMLY&R Commerce Mexico & VMLY&R Commerce North America for Elena’s Helados

• VMLY&R Commerce North America for John Deere/RDO Equipment Co

• VMLY&R Commerce UK for Evergreen

Rising Star of the Year

• Charlie Nock, Merkle

• Emily Boardman, St Mungo’s

• Eleri Smith, Twogether

• Frankie Barber, Twogether

• Chloe Carson, Twogether

Technical Innovation

• Beacon

• Future Platforms for FirstGroup

• Incubeta for Laithwaite’s Wine

• OneFootball for Volkswagen

• Quantcast

• YellowHead

• Zulu Alpha Kilo for Pfaff Harley-Davidson

Travel/Leisure/Tourism/Sports

• Scoop & Spoon for Allianz SE

• Sport England and Cyber-Duck for ThisGirlCanUK

• VMLY&R Commerce Argentina for FlyBondi

• Wing for Mercedes-AMG Petronas Formula One Team/Petronas

UX/Usability

• Cyber-Duck for Compare the Market

• Organic for Kainos

• Parkhouse for Comic Relief

• Scoop & Spoon for Allianz SE

• TikTok Japan

• Tom&Co for Topps Tiles

Vendor of the Year

• Genero

• Impact

• Piano

• Planable

• Quantcast