A sinister black advertising truck cruising the streets of Charlotte, North Carolina, has brought new meaning to the phrase ‘it’s your funeral’ with a stark vaccine message.
Dredging shadowy anti-vaxxer misinformation out into the open, the ‘Don’t get vaccinated’ stunt would appear at first glance to be grossly irresponsible – until you read the small print and see that it is sponsored by a local funeral home.
Anyone following the web link to ‘Wilmore Funeral Home’ will soon find there is no such business, however – instead it is a morbid joke developed by enterprising ad agency BooneOakley to turn heads and drive interest in StarMed Healthcare’s Covid-19 vaccination program.
Speaking to CNN, agency director David Oakley said: “I just feel like conventional advertising is not working. Like, just regular messages that say ‘Get the Shot’ or ‘Go Get Vaccinated’ ... they just kind of blend in with everything else. We wanted to do something that saw it from a different perspective and kind of shocks people into thinking, ‘Holy moly, man.’
It was us. Get vaccinated. pic.twitter.com/WFQ1h6sLwn
— BooneOakley (@booneoakley) September 21, 2021
“I think the reason we did it was because we want people to get vaccinated and I believe even if just one person gets vaccinated because of that billboard, I give it a grand success. Just one person, it will be worth it to me.”
In launching the campaign Oakley hopes that the only thing going viral in Charlotte from here on in will be his PR stunt on social media.