Digital Transformation Data & Privacy Ad Spend

The Open App Markets Act: good for developers & advertisers, bad for Apple & Google

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By Kendra Clark | Senior Reporter

August 12, 2021 | 1 min read

The antitrust battles being waged in Washington are heating up. Amid an influx of pressure from businesses and interest groups to limit the power of big tech players, lawmakers have introduced a bill that could impose new restrictions on app stores operated by Apple and Google. The move could benefit app developers and advertisers while also promoting greater competition in the mobile ecosystem at large.

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