Burger King has authored a tongue-in-cheek ode to difficult diners with an unflattering portrayal of some of its more self-centered customers, warts and all.
‘We Missed You’ marks a return to the old ways with an admission that ingrained habits die hard, but whatever your failings, you will always be welcome at your nearest Burger King outlet.
Geared towards audiences across France and Belgium, the French language campaign depicts the annoying but endearing habits of patrons, ranging from screaming children to indecisive orderers, napkin thieves and that guy at the back who has been supping a coffee for three hours while leeching the complimentary wi-fi.
Marking the end of an eight-month forced closure, Burger King welcomes back customers of all stripes with open arms and a nearly credible ‘we missed you’ message, while showcasing our most embarrassing habits for all the world to see.
Compiled by Buzzman, the short film reenacts the everyday incidents of selfishness that have been missed while we were all holed up at home, from leaving trays on the table to knocking down signs and holding up the queue by attempting to pay for your meal with a year’s worth of accumulated spare change.
Framing such behaviors as lovable, the campaign makes an extra effort to appeal to French customers by launching ‘Scratch a Whopper’, a prize draw in which the star prize isn’t the holiday, car or scooter – but its signature Whopper burger.
The TV, social media and in-store campaign runs from June 8.
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