Geared towards audiences across France and Belgium the French language campaign depicts the annoying but endearing habits of patrons ranging from screaming children to indecisive orders, napkin thieves and that guy at the back who has been supping a coffee for three hours while leeching the complimentary wi-fi.
Marking the end of an eight-month forced closure Burger King welcomes back customers of all stripes with open arms and a nearly credible 'we missed you' message, while showcasing our most embarrassing habits for all the world to see.
Compiled by Buzzman a short film reenacts the everyday incidents of selfishness that have been missed while we were all holed up at home, from leaving trays on the table to knocking down signs and holding up the queue by attempting to pay for your meal with a year's worth of accumulated spare change.
Framing such behaviour as lovable the campaign makes an extra effort to appeal to French customers who get their burger brands confused by launching 'Scratch a Whopper', a prize draw in which the star prize isn't the holiday, car or scooter - but its signature Whopper burger.
The TV, social media and in-store campaign runs from June 8.