People on the Move, including new hires at Amazon, British Airways, Lavazza and more

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Brands

The former head of strategy and planning at Adam & Eve/DDB, Milla McPhee, has left the agency for the same role at Amazon. McPhee has been tasked with overseeing work of the brand’s in-house and external creative teams to develop campaigns for the Amazon stores and Prime membership program.

Tom Stevens has landed the role of director of brand and customer experience at British Airways, replacing Carolina Martinoli. Stevens, who began his career at BA on the airline’s graduate scheme in 2011, takes on the role following a difficult period for the travel agency. Martinoli meanwhile moves to the role of chief culture, talent and sustainability officer at parent company International Airways Group.

Lavazza Group has announced the appointment of Pietro Mazzà to the role of general manager UK, while also maintaining his role as regional director UK & Nordics. An Italian national, Pietro holds responsibility for leading and growing the Lavazza Group’s UK business and will steer the Lavazza UK & Nordics teams while overseeing the implementation and successful delivery of the business plans, focusing on future growth, people and brand.

Agencies

BBH London has pinched Helen Rhodes from her previous executive creative director position at BBC Creative. Prior to her role at the BBC, Rhodes has previously worked with Wieden & Kennedy Portland, TBWA and more.

Neil Christie, director of growth markets at Wieden & Kennedy, will be bidding farewell to the agency after 17 years. Managing director of Wieden & Kennedy London from 2004 to 2017, Christie will be moving on to pastures new outside of the industry and intends to pursue studies in literature.

Candice Odhams, eight-year veteran exec across various facets of WPP, is headed to the adtech side at MiQ to be the company’s first-ever executive vice-president of global clients. In this role, Odhams will use her broad agency experience to help global agencies uncover new ways they can add value in the modern marketing ecosystem by harnessing the latest in data, technology and insights.

AB Group today announces the next stage in its growth with the promotion of chief growth officer Harpreet Bushell to the new role of group managing director. Following a pivotal 18 months, The LAB Group now comprises five agencies with digital specialisms in strategy, implementation, marketing, creative, and communications.

Media

Iris.TV, the leading video data platform, has announced the appointment of Stuart Keith as vice-president of publisher partnerships for the EMEA region. Keith brings over 19 years of experience across the tech, media and telco industries, and is responsible for establishing the company’s EMEA presence and working with premium CTV and online publishers to grow the supply of video-level data.

Elsewhere

Market researcher Kantar has appointed a new chief technology officer in Alex Cesar. Cesar was previously the chief information officer of data and analytics for London Stock Exchange Group, and prior to that was technology chief of financial market data firm Refinitiv. Cesar has also spent time in leadership roles at Deutsche Bank and JP Morgan.

AXA UK&I has appointed Vicki Joshi to customer and brand director, a new position created for the business. Joshi joins from KPMG where she spent the last four years working with insurance clients, including AXA UK & Ireland, to help define their customer strategies and measurement frameworks, transform their omni-channel journeys and embed customer-centric ways of working.