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Revealed: all the finalists of The Drum Awards for Digital Advertising 2021

Kraft Heinz, one of this year’s nominees

The Drum Awards for Digital Advertising honor the best marketing teams around the world for their work delivering creativity and technology together effectively.

This year’s jury brought together experts from across the globe with Amir Malik, managing director, growth marketing at Accenture Interactive and Christian Juhl, global chief executive officer for GroupM leading the panel.

After a day of Zoom calls deliberating the top campaigns of the past 12 months, we can now reveal the full list of finalists. Check it out below and join the conversation on social with #TheDrumAwards.

As we’re all nicely tucked up in our homes safe and sound, we are bringing the award show to you in a virtual ceremony as part of The Drum’s Digital Transformation Festival, live on Thursday 25 March at 12pm EST/4PM GMT. You can register here to be kept up to date.

Finalists

Automotive

  • Carwow and Vauxhall EV

  • Gravytrain for mycarcheck

  • Haymarket Automotive Studio for Toyota GB

  • MRM

  • Net Conversion for Cars.com

  • PHD Taiwan

B2B

  • Just Global for Tata Consultancy Services

  • Just Global for New Relic

  • Mindshare UK for Dyson

  • Mobile Journey for Shell

  • Rise Interactive

  • Schott AG

  • Transmission for HPE

  • Zulu Alpha Kilo for Advertising and Design Club of Canada

Best Anti-Fraud Solution

  • Clarity PR for Kubient

  • DoubleVerify

  • Integral Ad Science

  • TrafficGuard

Best Attribution Solution

  • AppsFlyer for AllTrails

  • Foursquare Attribution

  • Jaywing for Asda

  • Mindshare UK for M&S

  • Nectar360

  • Query Click

  • Rockerbox Attribution Platform

  • Success 4 Mobile for Fusio

Best Branding Campaign

  • AdColony for Wall’s

  • Ad-Lib.io for Nescafe

  • KMTX

  • Matterkind and Initiative for Lego

  • Mindshare UK for KFC ’The World’s Most Inappropriate Tagline’

  • Mindshare UK for KFC ’The Big Comeback’

Best Buy Side Innovation

  • MediaCom UK

  • Mindshare UK for Marks & Spencer’s

  • Omnicom Media Group

  • Playground XYZ for Suzuki

  • Spark Foundry

Best Buy Side Team or Agency

  • Semetrical

  • Universal Music Group

  • Uprise UP

Best High Impact Campaign

  • Carat for Oreo

  • GumGum and Wavemaker

  • In the Company of Huskies for Movember

  • Itineris for The Royal Air Force Museum

  • Kaspersky and iProspect

  • Mediaworks and Dune London

  • Mindshare UK for KFC

  • Mischief @ NoFixedAddress for Kraft Mac and Cheese

  • Nuuk for Milo

  • PadSquad for HP

  • Rise Interactive for ColourPop

  • The Walt Disney Company

Best Inclusive Campaign

  • Anicca Digital for NHS (Leicester City Clinical Commissioning Group)

  • Just Global for Inclusive Places

  • RAPP

  • Spark Foundry

  • Universal Music Group

Best In-House Team

  • Vodafone

Best Omni-Channel Campaign

  • Grafik for Shady Grove Fertility

  • Kaspersky and iProspect

  • MediaCom UK

  • Mindshare UK for KFC

  • The Walt Disney Company

  • Total Media for BritBox

Best Overall Technology for Programmatic Trading

  • Adapex

  • Adform

  • Captify

  • Cognitiv

  • Duration Media

  • Fifty Technology Ltd.

  • Fluency

  • GumGum

  • Index Exchange

  • Integral Ad Science

  • Xandr for JP/Politikens Hus

Best Paid Search Campaign

  • Avantia

  • Mediaworks for Viovet

  • Rise Interactive for ATI

  • Spark Foundry

  • Twentysix for CEF

  • Wrpomote

Best Paid Social Campaign

  • American Standard and Empower

  • Goodway Group for Tacori

  • Influence Digital

  • Mindshare UK for KFC ’The World’s Most Inappropriate Tagline’

  • Mindshare UK for Marks & Spencer

  • Mindshare UK for KFC ’The Big Comeback’

  • MediaCom UK for Tesco

  • Nuuk Digital for Artiphon

  • Reprise and Initiative for The Lego Group

  • Zoopla

Best Pivot Initiative

  • Avira, USA/EN Market Regional Growth Team

  • Edelman

  • EY

  • Mobsta

  • Notonthehighstreet

  • Octagon

  • Pernod Ricard for The Mix, London

  • PMG

  • Reprise

  • Sky Design

  • Wunderman Thompson

  • Wpromote

Best Sell Side Innovation

  • Blockthrough

  • Duration Media

  • Lotame for JPIMedia

  • Permutive and She Media

  • Picnic Media

  • The Ozone Project

Best Sell Side Team or Agency

  • GumGum

  • Mobsta

  • Octave Audio

  • Twitch Australia

Best Tech Partner

  • Ad-Lib.io

  • GOA Marketing

  • SpotX

Best Use of Audio

  • A Million Ads for Bose

  • Havas New York for BNY Mellon

  • Monocle for KEF

  • Octave IP Limited for Electronic Arts

  • VozLab for ManiLife

Best Use of CTV

  • Dentsu Aegis Network and The Trade Desk for Santander

  • January Digital for David’s Bridal

  • Origin Media for iRobot

  • Spark Foundry

  • Xaxis

Best Use of Digital OOH

  • In the Company of Huskies for Movember

  • Total Media for Zoflora

  • Vistar Media for Nestle

  • VIOOH for Driving people to the Auto.nl platform

  • VIOOH for Launching the new Renault ZOE with programmatic OOH

Best Use of Gaming

  • Adcolony for Converse

  • Adverty

  • BFBS

  • Carat for Mondelēz

  • GroupM, Xaxis and Bidstack for TalkTalk

  • Starcom for Paco Rabanne Invictus (Puig)

  • Vizeum and The Storylab for Budweiser Brewing Group UK&I

  • WeSuperSeed for Net-a-Porter

  • Wunderman Thompson

  • Zulu Alpha Kilo for HomeEquity Bank

Best Use of Video

  • Enviral for Good Energy

  • January Digital for David’s Bridal

  • Mindshare UK for KFC

  • Neo Media World for Sage

  • Mobsta for UK Government

  • Republic of Media for The Scottish Government

  • Rise Interactive for Stanley Steemer

  • SuperAwesome Trading Limited for MGA Entertainment

  • YouTube Marketing Agency 5PM for Amazon Prime Video

Finance and Professional Services

  • Havas New York for BNY Mellon

  • Infectious Media for HSBC UK

  • NN Group NV

  • RAPP

  • Reflect Digital

  • Zulu Alpha Kilo for HomeEquity Bank ’#PauseToRemember’

  • Zulu Alpha Kilo for HomeEquity Bank ’Catch The Scam’

Health

  • Aira and Elysium

  • Incubeta

  • Mischief @ No Fixed Address for Pfizer

  • MRM for Cleveland Clinic

  • Republic Of Media

Mobile

  • AdTheorent and The Ad Council

  • Digital Dash for Wunderman Thompson

  • MediaCom

  • Mobsta

  • Picnic Media for BritBox and Total Media

  • PadSquad for HP

  • Verizon Media and OMD for PepsiCo and Playstation

Most Effective Programmatic Media Partnership

  • Empower

  • Integral Ad Science and GroupM

  • JustPremium for Vodafone

  • Karmarama, Accenture Interactive and Tui UK

  • Omnicom Media Group and The Ozone Project

  • Placements.io for Skyscanner

  • Scibids

  • South China Morning Post

  • Vox Media

  • Xandr and She Media

Most Effective Use of Creativity

  • Incubeta

  • Just Global

  • JustPremium and Havas for BBC

  • Matterkind

  • Mindshare UK for KFC

  • BritBox, Total Media and Picnic Media

  • Reprise

  • Universal Music Group

Most Effective Use of Data

  • Fifty Technology

  • Incubeta

  • MediaCom

  • Mindshare UK for Marks & Spencer

  • MiQ and MediaCom Edinburgh for Subway

  • Nano Interactive

  • Permutive and SHE Media

  • Playground XYZ

  • South China Morning Post

  • The7stars

  • Zoopla

Most Effective Use of Data for Creativity

  • Aldi and Spirable

  • Captify and MediaCom Global

  • Essence and Ad-Lib for Google Japan

  • Lynne Collins Communications for Weleda

  • Lynne Collins Communications for Scott's Miracle Gro

  • RAPP

  • Xaxis

  • Zoopla

Most Effective Use of Performance

  • Cadastra for Joy

  • Grey Gothenburg and Mindshare for Volvo

  • Kaspersky and iProspect

  • Mobile Journey for Shell

  • Mindshare UK for Marks & Spencer

  • Neo Media World for Disney Streaming

  • Nectar360 for Nestle and Google

  • Nuuk for Lumi

  • Programmai Ltd

  • Scibids

Public Sector

  • AdTheorent

  • Anicca Digital for NHS (Leicester City Clinical Commissioning Group)

  • BFBS and The British Army

  • Crunch Digital Media for PHW

  • Distract Ltd for The National Education Union

  • Itineris for The Royal Air Force Museum

  • Mobsta for UK Government

  • Republic of Media for The Scottish Government

  • Torchbox for Islamic Relief UK

Retail, Ecommerce and Consumer Goods

  • AdTheorent

  • Captify and MediaCom Global for Tempur

  • Reprise and Initiative for The Lego Group

  • Rise Interactive for ColourPop

  • Rapp

  • The Walt Disney Company

  • VIOOH and Storeboost for Nespresso

Rising Star

  • Wilson Zaidan Junior, Matterkind

  • Caitlin Tanner, Mobsta

  • Katie McLean, Query Click

  • Isobel Slater, Vodafone

Social Purpose

  • AdTheorent and Feed the Children

  • AdTheorent and The Ad Council

  • In the Company of Huskies for Movember

  • MediaCom for Save The Children

  • Mischief @ NoFixedAddress for RepresentUs

  • Manchester City and Xylem

  • Open Influence for More Than a Vote

  • Uprise UP

  • Universal Music Group

  • Zulu Alpha Kilo for Amazon Rainforest Conservancy

Travel, Leisure & Sport

  • The7Stars and The Trade Desk for Free Now

  • Manchester City

  • Matta for ATP Tour

  • M&C Saatchi Sport and Entertainment for Heineken and UEFA

  • Mobsta for Jet2 Tourist Board - Tenerife

  • Octagon for Standard Chartered

  • The Kite Factory for Birch

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