Freudenberg Household Products LP has appointed Finn to manage PR activity for its well-known household brands Vileda and Marigold, following a competitive pitch.
Finn will activate an engaging media relations strategy for the brands alongside a variety of creative PR campaigns to position both leading brands as ongoing cleaning and hygiene experts in the UK.
Sue Beck, interim marketing director, said: “We were looking for diligent partners that showed an in-depth understanding of the category we operate in and were really impressed by Finn's approach to the brief. We're very excited by some of the PR activation we have in the pipeline. It's creative and really going to help bring both the Vileda and Marigold brand propositions to life as category leaders.”
Richard Rawlins, chief executive officer and founder at Finn, said: “We are delighted to be working with the team at Freudenberg. Vileda and Marigold are two well-loved brands that have never been more relevant in a world that is now so focused on hygiene. We are very excited to be their strategic PR partners and look forward to using our expertise to gain them increased widespread recognition.”