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Big Grin Distillery appoints Kitty to build BigCommerce site for launch

Big Grin

Big Grin Distillery has appointed website design and development agency Kitty to build its website ahead of launching the brand this December.

With two arms to the business, Big Grin branded gin and vodka, and a contract distilling offering, Big Grin Distillery needed a website to both enable online sales of its products as well as raise awareness of its B2B contract distilling service, launching in the New Year.

In order to capitalise on the seasonal festive spike, Big Grin Distillery needed a solution that could go live in one month without compromising on design or functionality.

Kitty’s solution was to use BigCommerce to build a clean, feature-rich and easy-to-navigate webshop design to draw consumers in and reflect the brand’s “fun and young” credentials. Wanting to engage consumers further and appeal to a younger demographic, the site also showcases a bespoke cocktails section, providing cocktail recipes to best compliment the Big Grin spirits as well as music to set the vibe, integrated through Mixcloud.

Archie Ley, the founder at Big Grin Distillery, explained: “We aim to bring fun and laughter to the sector, we wanted a website that portrays this and brings people with us who want to wear a Big Grin. The new website built by Kitty boasts bold and creative designs, combined with a clean user journey that will allow us to connect with our target audience in time for the Christmas peak.”

Rob Knight, managing director at Kitty, added: “The brief provided a fantastic chance for us to get creative and construct something truly distinct for the distillery.”

Kitty has built and managed websites for numerous clients, including Signature Staff, Carverter and Starlight. Kitty is the website development and design arm of TIPi Group, an independent network of digital agencies.

The Big Grin Distillery website (, where both Big Grin branded vodka and gin are available to buy from the distillery, was launched 2 December.