Tangent to redesign Reed’s employment and recruitment website

November 25, 2020 | 2 min read

Following a successful digital campaign earlier this year, digital agency Tangent has been appointed to transform the current site into a best-in-class B2B experience. The current site forms the main online base for Reed – a global recruitment business with services across B2B and B2C recruitment, HR consultancy, project delivery and training.

The project will see Tangent bring together the existing with to facilitate a streamlined and comprehensive first point of contact for all customers – spanning commercial, discovery and validation journeys. The new site will enhance Reed’s ability to win new customers, retain and engage current and previous clients while also bringing its brand story to life.

As the new base of the B2B experience, the site will also act as a showcase for the wide variety of client recruitment specialisms. The cohesive nature of the new platform will double down on the client experience while maximising Reed’s international recruitment proposition.

Tangent will be supporting with design, build and SEO for 2.0. With extensive experience working with businesses in the recruitment space (such as Codility), Tangent is well placed to take on this agency-wide project which will go live in April 2021. Previous work with Tangent this year saw the ‘Keep Britain Working’ campaign launched in just eight days, in a responsive move to the employment crisis during the pandemic.

James Adams, head of marketing at Reed, commented: “We’re looking forward to continuing working with Tangent on this project to connect our B2B digital experience and drive our future best-in-class ambitions.”

Helen Oliver, service director at Tangent, added: “At Tangent we are committed to helping our clients streamline their digital services, and we’re confident that this project will help better convey Reed’s world-class B2B proposition to the market. It’s a great example of the cross-resource effort Tangent provides with all strategy, design and build teams from London and Newcastle working together on this project.”


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