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2020 nominations announced for The Drum Awards for Digital Advertising APAC

The shortlist for The Drum Awards for Digital Advertising APAC has been announced.

The Drum Awards for Digital Advertising (formerly Digital Trading Awards) recognise the best digital media in advertising, the most effective technological innovations and the people behind them.

This year’s jury included senior brand and agency figures from S4Capital, APEX, Wavemaker, Spotify, Ogury, Twitch, Jellyfish, GSK Consumer Health, AirAsia and more. The judging panel was chaired by Asha Gourinath, Lead For Digital Marketing & CRM, Growth Markets for SEA, at Grab.

These awards would not be possible without the support of The Drum's partners: AdColony, Ad-Lib, DoubleVerify, Ogury, Winmo, and Xandr.

In light of the ongoing global situation, The Drum Awards have moved online and a virtual ceremony will take place on Wednesday 11 November. This will be part of The Digital Summit festival and free to attend. You can register via the festival website to be kept up to date.

Best Use of Gaming

  • Acquire NZ for StudioCanal

  • AdColony for PT Frisian Flag Indonesia, ADA Asia

  • AdColony for United International Pictures (UIP) Philippines, Mindshare Philippines

  • Ampverse for POPS Worldwide

Most Effective Media Agency

  • ADA

  • ForwardPMX

Best Ad Ops Team

  • ADA

  • SpotX

  • Unruly

Best Publisher Innovation

  • incites.ai for McPherson Media Group

  • OMD New Zealand for Meridian Energy New Zealand

Best Digital Trading Team

  • Acquire NZ

Best Campaign On An E-Commerce Platform

  • ADA for LA MER

  • Appier for Pizza Hut Taiwan

Best Use of Data for Creativity

  • PlatformGSK for GlaxoSmithKline (GSK)

  • UM Philippines for Johnson‘s Philippines

Best Use of Creativity

  • Octagon for Standard Chartered

  • PHD Media for Volkswagen Group China

Best Video Campaign

  • AdColony for PT. Indofood CBP Sukses Makmur TBK, i-dac Indonesia

  • AdColony for Unilever Philippines, Mindshare Philippines

  • Chelsea Football Club

  • CNN International Commercial for Lego

  • Critical Mass for Infiniti Global and Infiniti Korea

  • PHD Taiwan for Audi Taiwan

  • Questus for Days Inn by Wyndham

  • Silverpush Pte Ltd for Spark Foundry

Best Mobile Campaign

  • AdColony for Unilever Indonesia, Mindshare Indonesia

  • AdColony for Unilever Philippines, Mindshare Philippines

  • AdColony for PT Frisian Flag Indonesia, ADA Asia

  • OMD New Zealand for McDonald‘s New Zealand

  • OMD Taiwan for Mercedes-Benz Taiwan

  • Ogury for StarHub

  • PHD Media for HP

  • PlatformGSK for GlaxoSmithKline (GSK)

  • S4M for Nando's

Best Paid Social Campaign

  • ADA for ClassPass

  • AnalogFolk for Hyundai

  • Critical Mass for Infiniti Global and Infiniti Korea

  • PlatformGSK for GlaxoSmithKline (GSK)

Best Use of Performance

  • ADA for UNHCR

  • ADA for Boost

  • ADA for ClassPass

  • Acquire NZ for Wellington Airport

  • Clear Channel Singapore for The Walt Disney Company (South East Asia)

  • ForwardPMX for Marina Bay Sands

  • Quantcast for StarHub

  • Quantcast for Singtel

Best PPC Campaign

  • 2Stallions Pte Ltd for MedTrainer

  • OMG New Zealand for The Warehouse New Zealand

  • OMG New Zealand for Noel Leeming New Zealand

Best SEO Campaign

  • First Page Digital Pte Ltd for EU Holidays Pte Ltd

  • First Page Digital Pte Ltd for RedDoorz

  • Red² Digital for Marina Bay Sands

Best Attribution Solution

  • ADA for ClassPass

  • Clear Channel Singapore for Pfizer Private Limited

  • S4M

Best Cross Platform Campaign

  • CNN International Commercial for Hanoi Tourism

  • iClick Interactive, Asia Group Limited for JW Marriott Hotel Bangkok

  • iClick Interactive Asia Group Limited for Sarawak Tourism Board

  • OMD New Zealand for McDonald‘s New Zealand

  • Zlashy Limited for Vans

Best Branding Campaign

  • AdColony for Unilever Indonesia, Mindshare Indonesia

  • AdColony for UnionBank of the Philippines, OMD Philippines

  • AdColony for Beiersdorf Indonesia, OMD Indonesia

  • OMD New Zealand for Meridian Energy

  • Zlashy Limited for Vans

Most Effective Use of Data

  • ADA for UNHCR

  • Acquire NZ for Independent Media New Zealand + Booster Kiwisaver

  • AnalogFolk for Hyundai

  • ForwardPMX for Lane Crawford

  • Mezzo Labs for Pan Pacific Hotels Group

  • The Trade Desk for OMD for McDonalds

Most Effective Programmatic Media Partnership

  • Quantcast for StarHub

  • Quantcast for Singtel

  • The Trade Desk for OMD for McDonalds

Best Buy Side Deal

  • Acquire NZ

  • The Supply Path Jigsaw

Best Overall Technology for Programmatic Trading

  • iClick Interactive Asia Group Limited

  • Oracle Data Cloud

  • Magnite

  • Scibids

  • The Trade Desk

  • Xandr

Best High Impact Campaign

  • Octagon for Standard Chartered

  • PHD Media for Didi Chuxing

  • Questus for Suzuki

Best Audience Measurement Platform

  • iClick Interactive Asia Group Limited

  • LoopMe

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