The Drum Awards for Digital Advertising (formerly Digital Trading Awards) recognise the best digital media in advertising, the most effective technological innovations and the people behind them.
This year’s jury included senior brand and agency figures from S4Capital, APEX, Wavemaker, Spotify, Ogury, Twitch, Jellyfish, GSK Consumer Health, AirAsia and more. The judging panel was chaired by Asha Gourinath, Lead For Digital Marketing & CRM, Growth Markets for SEA, at Grab.
These awards would not be possible without the support of The Drum's partners: AdColony, Ad-Lib, DoubleVerify, Ogury, Winmo, and Xandr.
In light of the ongoing global situation, The Drum Awards have moved online and a virtual ceremony will take place on Wednesday 11 November. This will be part of The Digital Summit festival and free to attend. You can register via the festival website to be kept up to date.
Best Use of Gaming
Acquire NZ for StudioCanal
AdColony for PT Frisian Flag Indonesia, ADA Asia
AdColony for United International Pictures (UIP) Philippines, Mindshare Philippines
Ampverse for POPS Worldwide
Most Effective Media Agency
ADA
ForwardPMX
Best Ad Ops Team
ADA
SpotX
Unruly
Best Publisher Innovation
incites.ai for McPherson Media Group
OMD New Zealand for Meridian Energy New Zealand
Best Digital Trading Team
Acquire NZ
Best Campaign On An E-Commerce Platform
ADA for LA MER
Appier for Pizza Hut Taiwan
Best Use of Data for Creativity
PlatformGSK for GlaxoSmithKline (GSK)
UM Philippines for Johnson‘s Philippines
Best Use of Creativity
Octagon for Standard Chartered
PHD Media for Volkswagen Group China
Best Video Campaign
AdColony for PT. Indofood CBP Sukses Makmur TBK, i-dac Indonesia
AdColony for Unilever Philippines, Mindshare Philippines
Chelsea Football Club
CNN International Commercial for Lego
Critical Mass for Infiniti Global and Infiniti Korea
PHD Taiwan for Audi Taiwan
Questus for Days Inn by Wyndham
Silverpush Pte Ltd for Spark Foundry
Best Mobile Campaign
AdColony for Unilever Indonesia, Mindshare Indonesia
AdColony for Unilever Philippines, Mindshare Philippines
AdColony for PT Frisian Flag Indonesia, ADA Asia
OMD New Zealand for McDonald‘s New Zealand
OMD Taiwan for Mercedes-Benz Taiwan
Ogury for StarHub
PHD Media for HP
PlatformGSK for GlaxoSmithKline (GSK)
S4M for Nando's
Best Paid Social Campaign
ADA for ClassPass
AnalogFolk for Hyundai
Critical Mass for Infiniti Global and Infiniti Korea
PlatformGSK for GlaxoSmithKline (GSK)
Best Use of Performance
ADA for UNHCR
ADA for Boost
ADA for ClassPass
Acquire NZ for Wellington Airport
Clear Channel Singapore for The Walt Disney Company (South East Asia)
ForwardPMX for Marina Bay Sands
Quantcast for StarHub
Quantcast for Singtel
Best PPC Campaign
2Stallions Pte Ltd for MedTrainer
OMG New Zealand for The Warehouse New Zealand
OMG New Zealand for Noel Leeming New Zealand
Best SEO Campaign
First Page Digital Pte Ltd for EU Holidays Pte Ltd
First Page Digital Pte Ltd for RedDoorz
Red² Digital for Marina Bay Sands
Best Attribution Solution
ADA for ClassPass
Clear Channel Singapore for Pfizer Private Limited
S4M
Best Cross Platform Campaign
CNN International Commercial for Hanoi Tourism
iClick Interactive, Asia Group Limited for JW Marriott Hotel Bangkok
iClick Interactive Asia Group Limited for Sarawak Tourism Board
OMD New Zealand for McDonald‘s New Zealand
Zlashy Limited for Vans
Best Branding Campaign
AdColony for Unilever Indonesia, Mindshare Indonesia
AdColony for UnionBank of the Philippines, OMD Philippines
AdColony for Beiersdorf Indonesia, OMD Indonesia
OMD New Zealand for Meridian Energy
Zlashy Limited for Vans
Most Effective Use of Data
ADA for UNHCR
Acquire NZ for Independent Media New Zealand + Booster Kiwisaver
AnalogFolk for Hyundai
ForwardPMX for Lane Crawford
Mezzo Labs for Pan Pacific Hotels Group
The Trade Desk for OMD for McDonalds
Most Effective Programmatic Media Partnership
Quantcast for StarHub
Quantcast for Singtel
The Trade Desk for OMD for McDonalds
Best Buy Side Deal
Acquire NZ
The Supply Path Jigsaw
Best Overall Technology for Programmatic Trading
iClick Interactive Asia Group Limited
Oracle Data Cloud
Magnite
Scibids
The Trade Desk
Xandr
Best High Impact Campaign
Octagon for Standard Chartered
PHD Media for Didi Chuxing
Questus for Suzuki
Best Audience Measurement Platform
iClick Interactive Asia Group Limited
LoopMe
