RoC appoints Media Bounty as social agency

By The Drum Network | Staff Writer

Media Bounty

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October 21, 2020 | 2 min read

Social-first creative agency Media Bounty has been appointed by RoC Skincare following a competitive pitch.

The agency has been picked to drive renewed awareness of the RoC brand and sales conversion across EMEA, with responsibility for strategy, creative and paid media for social.

RoC is a market-leading anti-aging skincare brand that’s been revolutionizing skincare since 1957 with its scientific approach. As the first brand to formulate a method for Retinol suitable for everyday use, and the first to launch an effective sunscreen, RoC continues to research, reinvent, and innovate to develop new formulas to add to its award-winning product portfolio. This autumn will see the launch of its pioneering RoC Retinol Correxion Line Smoothing Night Serum Capsules and Line Smoothing Serum specially formulated with a new, state-of-the-art delivery system that stays active on the skin for up to 12 hours.

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RoC Skincare head of marketing & e-commerce EMEA Jane Savage said: “We were impressed by Media Bounty’s strategic approach and outstanding creative response to the pitch brief. We’re excited to be working with an agency that understands our business and will challenge us to be the best we can be.”

Jake Dubbins, MD and co-founder of Media Bounty, added: “This is a great win for us. RoC has real scientific credentials and authenticity worth shouting about. It’s really exciting to be the lead agency for the brand, looking after strategy, creative and transparent media planning. I’m really proud of the Media Bounty team; they’ve demonstrated how quickly they can adapt to the changes around us by continuing to deliver stellar work that clients love.”

The RoC announcement follows hot on the heels of the news that Terry’s Chocolate Orange and Heinz for Baby is now part of Media Bounty’s client portfolio.

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