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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Problem Solved #8: Flipkart strengthens its e-commerce play to meet rising digital demand

How Flipkart is strengthening its e-commerce play.

To mark the launch of our new manifesto – setting out The Drum’s editorial mission to help readers solve their problems – we’re christening today Solutions Day on And to set the tone, over the course of 24 hours our team of worldwide journalists will be spotlighting 24 recent examples of times when our industry demonstrated its remarkable talent for solving problems.

Problem: The pandemic has changed consumer behaviour with evolving trends on both demand and supply sides. Businesses are being forced to rethink their product offerings as well as delivery models.

Solution: Leading Indian e-commerce brand Flipkart scaled up its supply chain along with strengthening safety and hygiene measures to meet the demand of the new consumer who is preferring to stay indoors.

Read the original article here.

  • The company launched its hyperlocal delivery service to provide consumers with a handpicked assortment of more than 2,000 products in daily usage categories such as grocery, fresh, dairy, meat, and other essentials.

  • It prioritized grocery deliveries across hundreds of cities to cater to the burgeoning home demand.

  • To help first-time e-commerce users through the purchase journey, Flipkart launched two new technological features: a search and voice assistant, and regional-language interfaces.

Vikas Gupta, head of customer, marketing and digital businesses, Flipkart said, “The role of engagement and communication has never been more important. Post the nationwide panic and apprehension caused by the pandemic, our marketing approach has hinged on rebuilding the confidence of consumers, wish masters (as field executives are known internally at the company), and sellers.”

Read more Problem Solved articles in our Solutions Day hub.

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