Marketing Stories: Purpose pays but woke-washing sucks
In this episode of Marketing Stories, the podcast that brings to life unmissable articles from our magazine in audio form, chief exec Diane Young explores the pernicious issue of 'woke-washing'.
This episode of Marketing Stories takes a look at 'woke-washing'
Savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit.
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