Marketing Stories: Purpose pays but woke-washing sucks

This episode of Marketing Stories takes a look at 'woke-washing'

In this episode of Marketing Stories, the podcast that brings to life unmissable articles from our magazine in audio form, chief exec Diane Young explores the pernicious issue of 'woke-washing'.

Savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit.

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