Modern Marketing

Marketing Stories: Purpose pays but woke-washing sucks

By The Drum | Editorial

July 27, 2020 | 3 min read

In this episode of Marketing Stories, the podcast that brings to life unmissable articles from our magazine in audio form, chief exec Diane Young explores the pernicious issue of 'woke-washing'.

Savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit.

marketing stories

This episode of Marketing Stories takes a look at 'woke-washing'

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