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Return of the Mac: McDonald's ad welcomes back diners as lockdown lifts

After reopening across the UK, McDonald's is serving up a new campaign to celebrate customers being reunited with their beloved maccies.

‘Welcome Back’ highlights the excitement felt by fast food fans across the country as the chain reopens for takeaway, drive-thru, McDelivery and in some locations dine-in for the first time since lockdown.

While McDonald’s has been testing its delivery and Drive-thru services since mid-May, it has been running reduced hours and menus to keep its customers and crew as safe as possible.

The ad marks a return to normal for McDonald's customers, and was created by Leo Burnett London. The wider campaign also consists of OOH, social and radio.

Of consumers' reaction to the reopening, Michelle Graham-Clare, vice president food and marketing, McDonald’s UK and Ireland said: “Thinking back to the start of the year, we could never have imagined needing to close all of our restaurants, switching off marketing and despite being the UK’s biggest restaurant company – falling briefly silent.

“It was incredible to see the reactions from customers during our temporary closure. Homemade McMuffins, countless odes to McNuggets on TikTok and over 15,000 people urging us to return the Big Mac with Return of the Mack.”

“I am delighted to capture the joy of those must-missed McDonald’s moments in this campaign.”

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