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McDonalds: Welcome Back by Leo Burnett

Client: McDonalds
Date: Jul 2020
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McDonald’s has launched an advert celebrating the joy of reuniting customers with their beloved McDonald’s.’ Welcome Back will air on ITV on Friday after premiering on McDonald’s social channels at 9am.

The 40 second advert highlights the pure excitement felt across the nation as McDonald’s reopens for take-away, Drive-thru and McDelivery, and customers embrace their McDonald’s rituals.

Credits

TITLE: Welcome Back

CLIENT: McDonald’s – Michelle Graham-Clare, Ben Fox, Hannah Pain, Lucy Johnson, Emma O’Neill, Joe Light

ADVERTISING AGENCY: Leo Burnett London

EXECUTIVE CREATIVE DIRECTOR: Mark Elwood

CCO: Chaka Sobhani

CREATIVE DIRECTOR: James Millers & Andrew Long

CREATIVES: Alice Pearce, Aaron Taylor

DESIGNER: Phil Bosher

PLANNER: Tom Sussman/Joe Beveridge

ACCOUNT HANDLER: Bethany Watts (Business Director), Steph Bates (Account Director), Laura Taylor (Senior Account Manager), Nicola Kuan (Account Executive)

PRODUCER: Lou Pegg

MEDIA BUYING AGENCY: OMD UK

MEDIA PLANNER: Laurence Ruthven

PRODUCTION COMPANY: Friend

DIRECTOR: Jake Mavity

EDITOR: Gary Forrester @ The Quarry

PRODUCER: Sarah Mavity

POST-PRODUCTION COMPANY (TV): Framestore

AUDIO POST-PRODUCTION COMPANY: 750mph