McDonalds: Welcome Back by Leo Burnett
- Location:
McDonald’s has launched an advert celebrating the joy of reuniting customers with their beloved McDonald’s.’ Welcome Back will air on ITV on Friday after premiering on McDonald’s social channels at 9am.
The 40 second advert highlights the pure excitement felt across the nation as McDonald’s reopens for take-away, Drive-thru and McDelivery, and customers embrace their McDonald’s rituals.
Credits
TITLE: Welcome Back
CLIENT: McDonald’s – Michelle Graham-Clare, Ben Fox, Hannah Pain, Lucy Johnson, Emma O’Neill, Joe Light
ADVERTISING AGENCY: Leo Burnett London
EXECUTIVE CREATIVE DIRECTOR: Mark Elwood
CCO: Chaka Sobhani
CREATIVE DIRECTOR: James Millers & Andrew Long
CREATIVES: Alice Pearce, Aaron Taylor
DESIGNER: Phil Bosher
PLANNER: Tom Sussman/Joe Beveridge
ACCOUNT HANDLER: Bethany Watts (Business Director), Steph Bates (Account Director), Laura Taylor (Senior Account Manager), Nicola Kuan (Account Executive)
PRODUCER: Lou Pegg
MEDIA BUYING AGENCY: OMD UK
MEDIA PLANNER: Laurence Ruthven
PRODUCTION COMPANY: Friend
DIRECTOR: Jake Mavity
EDITOR: Gary Forrester @ The Quarry
PRODUCER: Sarah Mavity
POST-PRODUCTION COMPANY (TV): Framestore
AUDIO POST-PRODUCTION COMPANY: 750mph
