Springer Nature, the global publisher which includes brands such as Nature, Springer and Palgrave Macmillan, has appointed Katté & Co following a competitive pitch process throughout the first quarter of 2020. The agency will be responsible for the global performance marketing account which includes paid search, paid social and display.
Katté & Co will be working with Spring Nature’s Research Marketing teams to deliver best in class paid media campaigns to support their continued growth around the world.
Chris Evans, director of marketing effectiveness and operations at Springer Nature said: “Springer Nature want to use the best techniques to reach and serve the research community. Through a highly competitive pitch, Katté demonstrated that they had the robust methodology and flexibility to help us attract and promote the best content. We are excited to be working with such an innovative agency.“
Tom Katté, founder and managing director of Katté & Co, said: “In the midst of what will most likely be a history defining period I’m delighted to be able to share some positive news. It’s great to see forward thinking businesses push forward during these times of uncertainty and I’m excited to see what we can achieve together!“