Creativity Ramadan Public Relations

Ramadan and Eid al-Fitr around the world: how brands celebrated during coronavirus

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By Shawn Lim | Reporter, Asia Pacific

May 26, 2020 | 1 min read

Muslims around the world are celebrating Eid al-Fitr to mark the end of Ramadan, by feasting with friends and family. Ramadan campaigns are coming to an end as well.

For many, the Muslim holy month and the succeeding festival to mark the end of the month-long fasting have become key points in the cultural calendar.

However, in 2020, the ongoing coronavirus pandemic has impacted the way Muslims broke their fast and celebrate Eid al-Fitr. Brands have been quick to respond to that, with a majority of campaigns showing how life has changed because of the virus.

The Drum has selected some activities from around the world for 2020. Vote for your favourite campaign below.

Babyshop: A World We Deserve by McCann

By Babyshop

Overall Rating 5/5

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vivo: #RayaStyleLain by VMLY&R

By vivo

Overall Rating 5/5

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Heinz: Heinz ABC's Ramadan 2020 by VMLY&R

By Heinz

Overall Rating 5/5

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#SemangatRayaEpikFantastik by Tenaga Nasional Berhad by IPG Mediabrands

Overall Rating 4/5

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#EkBadiDua by Parle Products

Overall Rating 3/5

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Coveid by global creative talents

Overall Rating 5/5

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Petronas: Antara Dua Jendela by Ensemble

By Petronas

Overall Rating 5/5

Vote now
Creativity Ramadan Public Relations

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