Heinz: Heinz ABC's Ramadan 2020 by VML

PT Heinz ABC Indonesia ('Heinz ABC') has launched a new campaign to champion togetherness and spread a message of hope and resilience to Indonesian families observing the holy month of Ramadhan during the COVID-19 pandemic.

Created by global brand experience agency VMLY&R, the campaign launched on May 1, sees Heinz ABC, reassuring Indonesian consumers that its factories will remain open throughout Ramadan, so that the Heinz ABC products that Indonesian’s love so much, including its spicy Sambal ABC, Kecap ABC, Sardin ABC and Cordials ABC, will stay available to help people cook together while staying home during the month of hope.

Communicating the message that ‘we step out, so you don’t have to,’ the Heinz ABC family conveys that it is doing its duty as a part of the larger Indonesian family by going to work, so everyone else does not have to. The company has taken all the necessary precautions to ensure that the Heinz ABC employees remain safe, including regular temperature checks and providing PPE to all employees who wish to continue working. All factories will comply with the Indonesian government's recommendations for the safe operation of workplaces.