Singapore-based Internet company MyRepublic has created a new gaming engagement programme for popular esports games.
The programme, called Achievement Unlocked, is tied to games like Animal Crossing: New Horizons, Monster Hunter World Iceborne, Legends of Runeterra, Final Fantasy 7 Remake and Mobile Legends: Bang Bang.
Each game will feature seven “Season Achievements” each season that will put the gamers’ skills to the test. There will also be five “Weekly Achievements” each week during a season that will challenge games to complete tasks to attain each “Weekly Achievement”.
Gamers that play these games will be rewarded for unlocking various weekly or season in-game achievements like PlayStation credits, Steam store credits, or GrabFood credits. Gamers that are MyRepublic subscribers will be entitled to additional rewards.
“With the rise of esports, the spotlight has moved away from non-competitive games, despite the fact that achieving success in such games requires a great deal of skill and dedication as well. Achievement Unlocked is our way of celebrating the talented, passionate, and dedicated gamers in Singapore from all walks of life," said Lawrence Chan, managing director of MyRepublic Singapore.
"This platform aims to provide recognition and rewards to gamers, many of whom have accomplished some truly astonishing feats beyond esports. Achievement Unlocked will also see us collaborating with local gaming content creators in order to spotlight their work to the community.”
The Drum previously looked at how esports could also pull spend from other marketing channels during the Covid-19 pandemic. By the end of the lockdown, new investors and commercial partners will likely be attracted to the space.