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Tiger Coronavirus Marketing

Tiger Beer pledges supports for F&B businesses affected by coronavirus


By Shawn Lim, Reporter, Asia Pacific

April 20, 2020 | 3 min read

Singapore-born Tiger Beer has launched a campaign to help the local F&B community such as coffee shops, food courts, bars, pubs and restaurants tide survive the impact of the coronavirus pandemic (Covid-19).


The livelihoods of over 220,000 people and their families supported by over 18,000 local F&B establishments are under threat.

Since the Singapore government instituted a partial lockdown to flatten the curve, the F&B industry has been among the most badly affected with some expecting as much as an 80% revenue loss.

A survey conducted by #savefnbsg coalition among key industry players F&B establishments, 88% of restaurants indicated that they may not be able to survive April without assistance.

This means the livelihoods of over 220,000 people and their families supported by over 18,000 local F&B establishments are under threat.

The campaign, called #SupportOurStreets, encourages consumers to support their favourite local F&B community by going to Tiger’s website to make a $10 contribution. Each week, the contributions are collated and all proceeds will go directly to the F&B community.

In addition, Tiger will kick start the fund with a $100,000 contribution. It will also pledge to contribute up to $600,000 worth in beer product sponsorship to support the recovery of the F&B community. Each contribution will entitle consumers to a digital drink voucher redeemable for two Tiger beers when the outlets resume operations to encourage footfall and support the outlets’ restart and revival.

Through another initiative called ‘Support Our Local F&B’, Tiger aims to raise an additional $300,000 in contributions from Singaporeans, which will go directly towards more than 430 participating F&B outlets.

In preparation to support the industry’s recovery, Tiger is also planning a care package to be rolled out when F&B businesses restart their businesses again.

“Tiger was born on the streets of Singapore. Without the streets and our famous F&B outlets, there would not be Tiger. As the beer of Singapore, we have strong roots in the community and have weathered many storms together with generations of Singaporeans," said Andy Hewson, the managing director for Asia Pacific Breweries Singapore.

"We want to do our part to help our local F&B partners revive faster until they can thrive again. #SupportOurStreets is our pledge and the initiatives will provide a tangible means for us to come together with consumers in a bid to raise over S$1.3 million to support our local F&B community.

Tiger Coronavirus Marketing

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