16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Channel 4 idents bear ‘Stay at Home’ coronavirus instruction

Channel 4 idents bear ‘Stay at Home’ coronavirus instruction

Public service broadcaster Channel 4 is hammering home a government requirement for everyone, bar essential workers, to remain indoors by pasting a prominent ‘stay at home’ digital on-screen graphic across its suite of channels.

The prominent public health message will be visible alongside the station logo during all programming broadcast throughout the coronavirus crisis, including E4, M4 and 4Seven.

Alex Mahon, chief exec at Channel 4 said: “During this unprecedented national crisis we want to use our reach with mass audiences, particularly with young and hard to reach viewers, to spread this vital public health message and remind everyone to follow the latest advice and stay at home.”

The visual reinforcement will be carried for the duration of restrictions on movement.

Earlier this year Channel 4's 'Superhumans' was named The Drum editorial team's campaign of the decade.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.