Adidas, Bodyform, PlayStation, Vodafone: The Drum Search Awards 2020 shortlist revealed

Adidas, Bodyform, PlayStation, Vodafone: The Drum Search Awards 2020 shortlist revealed

Bodyform, Purina, O2, BP, M&S, Adidas, PlayStation, Vodafone, Harley-Davidson, Eurotunnel, Birdseye and Autotrader are some of the brands shortlisted for The Drum Search Awards 2020.

Chaired by Adrian Phipps, global SEO director of GSK, the judging panel consisted of experts from Microsoft, GoCompare, Trainline, Yotel, Linkedin, Google, Vaunt, Deliveroo and MediaCom.

In light of the global situation, The Drum Awards are reviewing the ceremony date which was due to take place on 22 April. For updates and developments on this, please keep an eye on the awards website.

Performance Agency of the Year

  • Click Consult
  • Crafted
  • Impression
  • Keyade
  • Mediahub Global
  • Pufferr Ltd for New Bond Street Pawnbrokers
  • Receptional Ltd
  • Stickyeyes

Biddable Team of the Year

  • Crafted
  • Croud
  • Impression
  • Merkle EMEA
  • Propellernet

Organic Team of the Year

  • Click Consult
  • Crafted
  • Evolved Search
  • HigherVisibility
  • Merkle EMEA UK
  • Reprise Digital
  • The Organic Agency
  • Wolfgang Digital

Rising Star

  • Alicia Castro, Reprise Digital
  • Ben Jackson, Croud
  • Mairi Johnstone, Confused.com
  • Nicole Li , MediaCom WorldWide
  • Ruby Young, Croud
  • Shannon Reilly, Yard Digital

Finance and Professional Services

  • Evolved Search for Money Guru
  • Roast for InsureandGo
  • iProspect Ireland for AIG Ireland
  • Pufferr Ltd for New Bond Street Pawnbrokers
  • Merkle EMEA for National Accident Helpline
  • iCrossing UK for Fidelity
  • Yard Digital for Sainsbury's BankiProspect Ireland for Bank of Ireland

Not for Profit

  • Ayima for The British Red Cross - Registered Charity Number 220949
  • Anything is Possible for Royal Botanic Gardens, Kew
  • Crafted for University of Suffolk
  • Music and Entertainment
  • Edit for Vue
  • MediaCom WorldWide for PlayStation
  • Verve Search for Buzz Bingo

Travel and Tourism

  • Crafted for Eurotunnel Le Shuttle
  • iProspect Ireland for Aer Lingus
  • Jellyfish for Medical Travel Compared
  • s360 for Sinatur
  • The SEO Works for ukbreakaways
  • Wolfgang Digital for Arctic Adventures
  • Wolfgang Digital for DALATA Hotel Group
  • Wolfgang Digital for Dublin Airport
  • Wolfgang Digital, O'Callaghan Collection for Wolfgang Digital

Retail or Ecommerce

  • Agenda21 for Vodafone
  • Growing a sell-out SEO strategy for Reflect Digital
  • MediaCom for adidas
  • Mediahub Global for Harley-Davidson
  • Reflect Digital for Reflect Digital and Ace Sheds
  • Search Solved LTD for Door Superstore
  • Wolfgang Digital for Intersport Elverys

FMCG

  • Merkle EMEA for Danone – Aptaclub
  • Tmwi for Purina UK
  • Zenith Worldwide for Nomad Foods – Birdseye
  • Zenith Worldwide for Reckitt Benckiser Health

B2B

  • Don't be Shy for Promethean
  • iProspect Ireland for Workday
  • iProspect Ireland for Workplace from Facebook
  • RocketMill Ltd. for Send for Help Group
  • VMLY&R for United Rentals
  • Zenith Worldwide for Oracle

Sport and Leisure

  • Automotive and Transport
  • Bluebird Media AB
  • Click Consult for Kwik Fit
  • Mediahub Global for Harley-Davidson
  • Merkle EMEA for Autotrader
  • Roast for Nextbase
  • Starcom for Enterprise Rent-A-Car
  • The SEO Works for All Rounder Cricket

Healthcare and Pharma

  • AIS Media, Inc. for Greater Atlanta Oral & Facial Surgery
  • MediaCom UK for Nuffield Health
  • Merkle EMEA for Danone - Aptaclub
  • Performics UK for Elsevier Health
  • Stickyeyes for Teva
  • Verve Search for Babylon Health
  • Whites Agency for Medme
  • Zenith Worldwide for Tena

SEO & PPC – Integrated

  • AIS Media, Inc. for Greater Atlanta Oral & Facial Surgery
  • Found for Hoppy
  • Loom Digital for Permagard
  • Merkle EMEA for Aptaclub
  • Reload Digital for Emma Bridgewater
  • The SEO Works for SureSafe
  • Wolfgang Digital for Brown Thomas & Arnotts
  • Wolfgang Digital for Littlewoods Ireland

SEO - Best B2B Campaign

  • Don't be Shy for Promethean
  • Impression for EMIS
  • Investis Digital for BillerudKorsnäs
  • Investis Digital for Terra Staffing
  • Phorest E-A-T-ing Up New Markets for Phorest Salon Software
  • Session Media for The CPD Standards Office
  • VMLY&R for United Rentals

SEO - Best B2C Campaign

  • CTI Digital for Alton Towers
  • Green Park Content for Unilever
  • Green Park Content for Unilever Idonesia
  • iProspect for The Body Shop
  • MediaCom UK for British Gas
  • Peak Ace AG for die kartenmacherei
  • Peak Ace AG for Yours Clothing
  • Tmwi foor Purina UK
  • Yard Digital for Sainsbury's Bank

SEO Best B2C Campaign

  • Position2 Inc

PPC - Best B2B Campaign

  • AIS Media, Inc. for AIS Media
  • Booster Box Srl for Taboola
  • Impression for E-Days
  • iProspect Ireland for Workday
  • iProspect Ireland for Workplace from Facebook
  • Modern for Hyland
  • Neo Media World for Sage
  • Novi.digital ltd for PropertyData
  • Tag Digital Ltd for Informa (formerly UBM)

PPC - Best B2C Campaign

  • Bluebird Media AB for KitchenTime
  • MediaCom for adidas
  • Rise Interactive for Stanley Steemer
  • Vodafone UK for VOXI by Vodafone
  • Wolfgang Digital for Brown Thomas & Arnotts
  • Wolfgang Digital for Intersport Elverys
  • Wolfgang Digital for Littlewoods Ireland
  • Wolfgang Digital, ZAGG International for Wolfgang Digital

SEO & PPC - Most Effective Use of Technology in a Search Campaign

  • Bluebird Media AB for KitchenTime
  • Found for Hoppy
  • iCrossing and Virgin Experience Days
  • Wolfgang Digital for The Alex Hotel
  • MediaCom for Adidas
  • NMPi for M&S
  • Uberall for BP
  • Wolfgang Digital for Dublin Airport
  • Wolfgang Digital for Littlewoods Ireland

SEO - Most Effective Use of Social Media

  • Positive Digital for Try Lamb
  • Wolfgang Digital for Carrolls Irish Gifts
  • Wolfgang Digital for DID Electrical

SEO - Most Effective Use of Content

  • Green Park Content for Unilever
  • Green Park Content for Unilever Indonesia
  • iProspect for Marmalade
  • Locaria for Eventbrite
  • Peak Ace AG for die kartenmacherei
  • Tmwi for Purina UK
  • Verve Search for Buzz Bingo
  • Wolfgang Digital for Arctic Adventures

SEO - Most Effective Use of PR

  • Bluebird Media AB for Artiks
  • Blueclaw Media for FootballPredictions.NET
  • Edit for Confused.com
  • Peak Ace AG for Yours Clothing
  • Publicis Media for Oral B on Behalf of Starcom UK
  • Stickyeyes for LG
  • Verve Search for Buzz Bingo
  • Zenith Worldwide for Bodyform

PPC - Most Effective Use of Data or Insights

  • Bind for TyresOnTheDrive.com (now been acquired by Halfords)
  • Havas Media for O2
  • iProspect Ireland for Workday
  • MediaCom UK for Direct Line
  • Metric Theory for Paycor
  • NMPi for Tipi
  • Wolfgang Digital for Brown Thomas & Arnotts
  • Wolfgang Digital for Littlewoods Ireland

SEO - Most Effective Use of Data

  • iProspect for The Body Shop
  • Peak Ace AG for die kartenmacherei
  • Propellernet for PureGym
  • Whites Agency for Sporticos

SEO & PPC - Best Search Software

  • Adthena
  • Adzooma
  • Cheq
  • Marin Software
  • RankingCoach GmbH
  • Rio SEO
  • Sellics
  • SEMrush
  • Squared.io

Technical Innovation of the Year

  • Adthena
  • Deliveroo
  • MediaCom for adidas
  • Natives for @AkeroLabs
  • Sellics
  • SEMrush
  • Squared.io

Find out more details regarding the ceremony on The Drum Search Awards homepage.

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