The Drum Awards Festival - Official Deadline

-d -h -min -sec

Creative HBO

HBO creates data privacy app to promote new season of Westworld


By Shawn Lim, Reporter, Asia Pacific

March 9, 2020 | 2 min read

HBO is promoting the new season of its sci-fi drama Westworld with a new social monitoring web application called that is centred around data privacy, a hint at the season’s premise.

The app, created by Goodstuph, was created to allow users to “Find Your Path” simply with an Instagram username, and discover how much data one can collect from the public domain easily.

The app’s algorithm uses publicly accessible Instagram data such as location, captions, and followers to “Chart your Path”, showing users just how accurately Incite, a data company of the future in Westworld, knows them and in turn giving them actionable life advice.

“Westworld has presented us with a great opportunity to take storytelling to the next level. We were exploring how to captivate our audiences while subtly reminding them how much information they might leave on the Internet and the importance of data privacy,” said Marianne Lee, the interim marketing head of WarnerMedia Entertainment Networks in South East Asia.

“And with the help of Goodstuph, we were able to conceptualise how the future seen in season three might already be a reality in the modern-day. We just might not know its impact yet.”

HBO: by Goodstuph


Overall Rating 4/5

Vote now
Creative HBO

More from Creative

View all


Industry insights

View all
Add your own content +