Tubi reaches 25m viewers through $100m of content additions
Tubi, a provider of free ad-supported video-on-demand content (VOD) is riding the crest of a wave of consumer appetite for TV streaming after confirming a significant growth spurt through 2019.
Tubi piles on viewers with global VOD growth spurt
Over the period the service saw its monthly active user base jump to 25 million, fueling a 160% increase in year-over-year total view time, with December audiences racking up 163 million viewing hours alone.
The encouraging numbers have provided Tubi with the impetus to pump over $100m into content for 2020, with partners including Warner Bros., Paramount, and Lionsgate.
Farhad Massoudi, CEO of Tubi, said: “Our growth over the last year is a clear testament to the success of our focused strategy in a now-cluttered marketplace. We’re excited people globally have embraced Tubi as a complement to subscription video and aim to deliver an even larger library of premium content in 2020.”
Growth looks set to continue with Tubi set to expand into new territories such as Mexico and the UK while a partnership with Hisense will see the app embedded in the manufacturers smart TV platform.
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