The Drum Awards Festival - Official Deadline

-d -h -min -sec

Virtual Reality (VR) Marketing

Facebook hires Brian Irving as AR and VR marketing lead

Author

By John Glenday, Reporter

February 3, 2020 | 2 min read

Facebook has turned to former Eventbrite chief marketing officer Brian Irving to serve as its head of AR/VR product marketing as social media giant seeks to double down on its early lead in the sector in pursuit of its stated goal of reaching 1 billion virtual reality users.

Facebook

Facebook hires Brian Irving as AR/VR marketing lead

Reporting directly to AR/VR chief marketing officer Rebecca van Dyck, Irving will help promote a range of new initiatives in the sector including Horizon, a planned VR world in which people can create personalised avatars which are then transported to a variety of public spaces and games.

This follows Facebook’s $2bn acquisition of Oculus VR in 2014, since which the social media giant has released a series of increasingly advanced headsets designed to tempt people into the new world. While the medium hasn't quite taken off into the mainstream despite the weight of Facebook's expertise and marketing behind it, the category remains in its infancy.

It has been speculated that Facebook’s foray into VR could unleash a new dimension in marketing with a VR-enabled web bringing people closer together than ever before with KFC even building a virtual kitchen for aspiring chefs.

The journey toward a high-tech future hasn’t been a smooth one however with Facebook opting to shun in-house content creation with the closure of Oculus Story Studio.

Virtual Reality (VR) Marketing

Content created with:

Meta

Our products empower more than 3 billion people around the world to share ideas, offer support and make a difference.

Find out more

More from Virtual Reality (VR)

View all

Trending

Industry insights

View all
Add your own content +